Rice Krispies · Cereal
Multi-grain Shapes Cereal
One container (34g) serving of Multi-grain Shapes Cereal by Rice Krispies has 130 calories, 7g of sugars and 125mg of sodium, as submitted by The Kellogg Company to USDA (FoodData Central 1914146, record updated Aug 16, 2018). A newer USDA record of this product, under another barcode, is FoodData Central 1926779.
Values for the declared serving and per 100 g. FoodData Central 1914146, available Jul 29, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that The Kellogg Company submitted to USDA, for the declared 34g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 038000116476
- Category
- Cereal
- Records
- 5 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 46% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 58% of them.
Where the calories come from: 85% carbohydrate, 10% fat and 6% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 20.6 g | 21.7 g | 46% |
| Sodium | 368 mg | 314 mg | 58% |
| Protein | 5.9 g | 8.8 g | 19% |
| Calories | 382 | 385 | 45% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 1,340 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Coconut Almond Crunch Cereal GREAT GRAINS | 293 mg | 414 |
| Original Cereal KASHI | 293 mg | 310 |
| Red Berry Crunch a Delicious & Excellent Source of Ala Omega-3 Organic Cereal NATURE'S PATH | 293 mg | 379 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): RICE FLOUR, WHOLE GRAIN YELLOW CORN FLOUR, SUGAR, WHOLE GRAIN OAT FLOUR, OAT FIBER, WHEAT FLOUR, CONTAINS 2% OR LESS OF CANOLA OIL, SALT, CARAMEL COLOR, NATURAL FLAVOR, ANNATTO COLOR. VITAMINS AND MINERALS: VITAMIN C (ASCORBIC ACID), REDUCED IRON, NIACINAMIDE, ZINC OXIDE, CALCIUM PANTOTHENATE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN A PALMITATE, VITAMIN B1 (THIAMIN HYDROCHLORIDE AND THIAMINE MONONITRATE), FOLIC ACID, VITAMIN B12, VITAMIN D3.
The statement lists 22 ingredients at the top level, beginning with Rice Flour, Whole Grain Yellow Corn Flour, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 16, 2018), not the label on the shelf today.
Source: the ingredient statement The Kellogg Company submitted to USDA (FoodData Central 1914146).
More Rice Krispies cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Toasted Rice Cereal with Spring Colors | 375 | 10 g | 475 mg |
| Sweetened Frosted Rice Cereal | 375 | 27.5 g | 400 mg |
| Toasted Rice Cereal | 375 | 10 g | 500 mg |
| Whole Grain Brown Rice Gluten Free Toasted Brown Rice Cereal | 367 | 3.33 g | 600 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Rice Krispies Multi-grain Shapes Cereal?
130 per 1 container (34g) serving, and 382 per 100 g.
How much sodium is in Rice Krispies Multi-grain Shapes Cereal?
125mg per serving (5% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record The Kellogg Company submitted to USDA, last updated Aug 16, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov