First Street · Cereal
Wheat Bran Flakes Whole Wheat & Bran Cereal
One cup (40g) serving of Wheat Bran Flakes Whole Wheat & Bran Cereal by First Street has 130 calories, 7g of sugars and 300mg of sodium, as submitted by Smart & Final Iris Corporation to USDA (FoodData Central 2473569, record updated Dec 21, 2022). A newer USDA record of this product, under another barcode, is FoodData Central 2477591.
Values for the declared serving and per 100 g. FoodData Central 2473569, available Feb 16, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Smart & Final Iris Corporation submitted to USDA, for the declared 40g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 041512158445
- Category
- Cereal
- Records
- 7 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 34% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 97% of them.
Where the calories come from: 84% carbohydrate, 6% fat and 10% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 17.5 g | 21.7 g | 34% |
| Sodium | 750 mg | 314 mg | 97% |
| Protein | 10 g | 8.8 g | 60% |
| Calories | 325 | 385 | 5% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 3,380 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Mixed Berry Almond Flavored with Strawberries, Raspberries & Sliced Almonds Cereal PREMIER PROTEIN | 595 mg | 429 |
| Frosted Flavored Protein Cereal HIGHKEY | 595 mg | 405 |
| Chocolatey Colossal Crunch Flavored Cereal MALT O MEAL | 595 mg | 381 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, BROWN SUGAR SYRUP, SALT, BARLEY MALT EXTRACT. VITAMINS AND MINERALS: VITAMIN C (ASCORBIC ACID), IRON (FERRIC ORTHOPHOSPHATE), VITAMIN E (ACETATE), PANTOTHENIC ACID, NIACINAMIDE, ZINC (ZINC OXIDE), VITAMIN B1 (THIAMINE MONONITRATE), VITAMIN A (PALMITATE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, VITAMIN B12 (CYANOCOBALAMIN), VITAMIN D (CHOLECALCIFEROL).
The statement lists 18 ingredients at the top level, beginning with Whole Grain Wheat, Wheat Bran, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Dec 21, 2022), not the label on the shelf today.
Source: the ingredient statement Smart & Final Iris Corporation submitted to USDA (FoodData Central 2473569).
More First Street cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Raisin Bran Cereal | 322 | 28.81 g | 356 mg |
| Raisin Bran Whole Grain Wheat Cereal with Raisins | 322 | 30.51 g | 322 mg |
| Frosted Shredded Wheat Bite Size Sweetened Whole Grain Cereal | 345 | 20 g | 0 mg |
| Sugar Frosted Flakes Sweetened Corn Cereal | 350 | 35 g | 375 mg |
| Crispy Rice & Wheat Flakes with Real Strawberries | 350 | 27.5 g | 475 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in First Street Wheat Bran Flakes Whole Wheat & Bran Cereal?
130 per 1 cup (40g) serving, and 325 per 100 g.
How much sodium is in First Street Wheat Bran Flakes Whole Wheat & Bran Cereal?
300mg per serving (13% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Smart & Final Iris Corporation submitted to USDA, last updated Dec 21, 2022. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov