Signature Select · Cereal
Bran Flakes Whole Grain Wheat Cereal
One cup (40g) serving of Bran Flakes Whole Grain Wheat Cereal by Signature Select has 130 calories, 7g of sugars and 300mg of sodium, as submitted by Safeway, Inc. to USDA (FoodData Central 2675140, record updated Oct 16, 2023).
Values for the declared serving and per 100 g. FoodData Central 2675140, available Nov 16, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Safeway, Inc. submitted to USDA, for the declared 40g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 021130280360
- Category
- Cereal
- Records
- 8 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 34% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 97% of them.
Where the calories come from: 84% carbohydrate, 6% fat and 10% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 17.5 g | 21.7 g | 34% |
| Sodium | 750 mg | 314 mg | 97% |
| Protein | 10 g | 8.8 g | 60% |
| Calories | 325 | 385 | 5% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 3,380 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Mixed Berry Almond Flavored with Strawberries, Raspberries & Sliced Almonds Cereal PREMIER PROTEIN | 595 mg | 429 |
| Frosted Flavored Protein Cereal HIGHKEY | 595 mg | 405 |
| Chocolatey Colossal Crunch Flavored Cereal MALT O MEAL | 595 mg | 381 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, BROWN SUGAR SYRUP. CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: SALT, VITAMIN C (ASCORBIC ACID), BARLEY MALT EXTRACT, IRON (FERRIC ORTHOPHOSPHATE), VITAMIN E (ACETATE), PANTOTHENIC ACID, NIACINAMIDE, ZINC (ZINC OXIDE), VITAMIN B1 (THIAMINE MONONITRATE), VITAMIN A (PALMITATE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, VITAMIN B12 (CYANOCOBALAMIN), VITAMIN D (CHOLECALCIFEROL).
The statement lists 18 ingredients at the top level, beginning with Whole Grain Wheat, Wheat Bran, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Oct 16, 2023), not the label on the shelf today.
Source: the ingredient statement Safeway, Inc. submitted to USDA (FoodData Central 2675140).
More Signature Select cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Original Shredded Wheat Cereal | 333 | 0 g | 17 mg |
| Raisin Bran Wheat & Bran Cereal with Raisins | 339 | 27.12 g | 356 mg |
| Nutty Nuggets Crunchy Wheat & Barley Cereal | 345 | 8.62 g | 483 mg |
| Sweetened Lightly Toasted Rice & Wheat Flakes Cereal with Strawberries | 350 | 27.5 g | 475 mg |
| Frosted Shredded Wheat Sweetened Whole Grain Wheat Cereal | 350 | 20 g | 17 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Signature Select Bran Flakes Whole Grain Wheat Cereal?
130 per 1 cup (40g) serving, and 325 per 100 g.
How much sodium is in Signature Select Bran Flakes Whole Grain Wheat Cereal?
300mg per serving (13% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Safeway, Inc. submitted to USDA, last updated Oct 16, 2023. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov