Kellogg Company US · Cereals Products - Ready to Eat
Keebler Cereal Chips Deluxe Rainbow 11.2oz
A 3/4 cup (30g) serving of Keebler Cereal Chips Deluxe Rainbow 11.2oz by Kellogg Company US has 130 calories, 11g of sugars and 140mg of sodium, as submitted by Kellogg Company US to USDA (FoodData Central 753140, record updated Jan 26, 2018).
Values for the declared serving and per 100 g. FoodData Central 753140, available Feb 27, 2020; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Kellogg Company US submitted to USDA, for the declared 30g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 038000159909
- Category
- Cereals Products - Ready to Eat
- Records
- 2 under this UPC; this page shows the newest record of this barcode
How it compares with other cereals products - ready to eat
Per 100 g, it has more sugar than 92% of the 108 cereals products - ready to eat products in USDA's branded database, and it has more sodium than 76% of them.
Where the calories come from: 72% carbohydrate, 23% fat and 6% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereals products - ready to eat: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 35.4 g | 23.7 g | 92% |
| Sodium | 462 mg | 307 mg | 76% |
| Protein | 6.1 g | 8.6 g | 6% |
| Calories | 430 | 378 | 92% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 108 products, one per barcode.
What is in it
Ingredients (as submitted): Degerminated yellow corn meal, sugar, whole grain oat flour, enriched flour (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), soybean and palm oil with TBHQ for freshness, fructose, semisweet chocolate (sugar, chocolate, cocoa butter, soy lecithin, natural flavor), brown sugar syrup, contains 2% or less of high fructose corn syrup, salt, nonfat milk, cocoa processed with alkali, caramel color, molasses, soy lecithin, baking soda, natural and artificial flavor, BHT for freshness, whey. Vitamins and Minerals: Vitamin C (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin A palmitate, vitamin B1 (thiamin hydrochloride), folic acid, vitamin B12, vitamin D3.
The statement lists 29 ingredients at the top level, beginning with Degerminated Yellow Corn Meal, Sugar, Whole Grain Oat Flour. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jan 26, 2018), not the label on the shelf today.
Source: the ingredient statement Kellogg Company US submitted to USDA (FoodData Central 753140).
Questions about this product
How many calories are in Kellogg Company US Keebler Cereal Chips Deluxe Rainbow 11.2oz?
130 per 3/4 cup (30g) serving, and 430 per 100 g.
How much sodium is in Kellogg Company US Keebler Cereal Chips Deluxe Rainbow 11.2oz?
140mg per serving (6% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Kellogg Company US submitted to USDA, last updated Jan 26, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov