Iu the Mix · Cake, Cookie and Cupcake Mixes
Rabbit Hole Cupcake Kit
A 0.083 of package (38g) serving of Rabbit Hole Cupcake Kit by Iu the Mix has 150 calories, 20g of sugars and 180mg of sodium, as submitted by Brand Castle, LLC to USDA (FoodData Central 2058335, record updated Oct 5, 2018).
Values for the declared serving and per 100 g. FoodData Central 2058335, available Oct 28, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Brand Castle, LLC submitted to USDA, for the declared 38g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 844527031839
- Category
- Cake, Cookie and Cupcake Mixes
- Records
- 4 under this UPC; this page shows the newest record of this barcode
How it compares with other cake, cookie and cupcake mixes
Per 100 g, it has more sugar than 81% of the 3,243 cake, cookie and cupcake mixes products in USDA's branded database, and it has more sodium than 43% of them.
Where the calories come from: 77% carbohydrate, 21% fat and 3% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cake, cookie and cupcake mixes: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 52.6 g | 40 g | 81% |
| Sodium | 474 mg | 536 mg | 43% |
| Protein | 2.6 g | 5.3 g | 14% |
| Calories | 395 | 379 | 63% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 3,243 products, one per barcode.
Other cupcake in this aisle
98 of the 3,243 cake, cookie and cupcake mixes products are named cupcake. Per 100 g their median is 386 calories, 581 mg of sodium and 3.3 g of protein; 31 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Red Velvet Cupcakes CRUMBS BAKE SHOP | 365 mg | 385 |
| Americana Cupcake Kit SCRATCH & GRAIN BAKING CO. | 362 mg | 414 |
| Cupcake Kit OVER THE TOP | 346 mg | 423 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cupcake", one per barcode.
What is in it
Ingredients (as submitted): CUPCAKE MIX: SUGAR, ENRICHED CAKE FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), COCOA (PROCESSED WITH ALKALI), SHORTENING (PALM OIL, MONO AND DIGLYCERIDES, POLYSORBATE 60), SKIM MILK SOLIDS, NATURAL AND ARTIFICIAL FLAVORS, BAKING SODA, SALT, BAKING POWDER (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORN STARCH, MONOCALCIUM PHOSPHATE). MARSHMALLOWS: CORN SYRUP, SUGAR, FOOD STARCH-MODIFIED (CORN), DEXTROSE, WATER, GELATIN, NATURAL AND ARTIFICIAL FLAVOR, TETRASODIUM PYROPHOSPHATE. COCONUT: COCONUT, SODIUM METABISULFITE (TO RETAIN COLOR), SUGAR, WATER, PROPYLENE GLYCOL, SALT. ICING TUBE: SUGAR, PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OIL, WATER, CORN SYRUP, MONO AND DIGLYCERIDES, FOOD STARCH-MODIFIED (CORN), SALT, POTASSIUM SORBATE (PRESERVATIVE), TITANIUM DIOXIDE COLOR, POLYSORBATE 60, ARTIFICIAL FLAVOR, CITRIC ACID (PRESERVATIVE), RED 40, SODIUM BENZOATE (PRESERVATIVE). FROSTING MIX: CONFECTIONERS' SUGAR (SUGAR, CORN STARCH), NATURAL AND ARTIFICIAL FLAVORS, YELLOW 5, BLUE 1. COLOR POWDER: DEXTROSE, YELLOW 5 LAKE, BLUE 1.
The statement covers several recipes in one package, so its ingredients are not counted. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Oct 5, 2018), not the label on the shelf today.
Source: the ingredient statement Brand Castle, LLC submitted to USDA (FoodData Central 2058335).
Questions about this product
How many calories are in Iu the Mix Rabbit Hole Cupcake Kit?
150 per 0.083 of package (38g) serving, and 395 per 100 g.
How much sodium is in Iu the Mix Rabbit Hole Cupcake Kit?
180mg per serving (8% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Brand Castle, LLC submitted to USDA, last updated Oct 5, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov