Shoppers Value · Cereal
Sweetened Wheat and Rice Cereal, Toasty Sweet Cinnamon Squares Cereal
One cup (41g) serving of Sweetened Wheat and Rice Cereal, Toasty Sweet Cinnamon Squares Cereal by Shoppers Value has 170 calories, 12g of sugars and 220mg of sodium, as submitted by Supervalu, Inc. to USDA (FoodData Central 2488157, record updated Jul 15, 2018).
Values for the declared serving and per 100 g. FoodData Central 2488157, available Feb 16, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Supervalu, Inc. submitted to USDA, for the declared 41g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 041130289125
- Category
- Cereal
- Records
- 5 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 71% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 83% of them.
Where the calories come from: 71% carbohydrate, 22% fat and 7% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 29.3 g | 21.7 g | 71% |
| Sodium | 537 mg | 314 mg | 83% |
| Protein | 7.3 g | 8.8 g | 33% |
| Calories | 415 | 385 | 77% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 2,571 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Cereal, Chocolate Strawberry GENERAL MILLS | 429 mg | 429 |
| Sweetened Whole Grain Oat Cereal, Strawberry CHEERIOS | 429 mg | 393 |
| Vanilla Almond Cereal RXBARS | 429 mg | 446 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): WHOLE WHEAT FLOUR, SUGAR, RICE FLOUR, CANOLA OIL, FRUCTOSE, DEXTROSE, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: MALTODEXTRIN, CALCIUM CARBONATE, SALT, CINNAMON, SOY LECITHIN, TRISODIUM PHOSPHATE, VITAMIN C (SODIUM ASCORBATE), CARAMEL (COLOR), IRON (FERROUS FUMARATE), VITAMIN A (PALMITATE), MIXED TOCOPHEROLS (ADDED TO PRESERVE FRESHNESS), ZINC (ZINC OXIDE), NIACINAMIDE, VITAMIN B12 (CYANOCOBALAMIN), VITAMIN B1 (THIAMINE MONONITRATE), ANNATTO EXTRACT (COLOR), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN D (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID.
The statement lists 26 ingredients at the top level, beginning with Whole Wheat Flour, Sugar, Rice Flour. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 15, 2018), not the label on the shelf today.
Source: the ingredient statement Supervalu, Inc. submitted to USDA (FoodData Central 2488157).
More Shoppers Value cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Crisp Rice Cereal | 400 | 10 g | 625 mg |
| Bite Size Shredded Wheat Cereal | 377 | 1.64 g | 8 mg |
| Honey Nut Toasted Oats Cereal | 375 | 32.5 g | 525 mg |
| Fruit Whirls Flavored Sweetened Multi-grain Cereal | 375 | 47.5 g | 250 mg |
| Toasted Oats Cereal | 368 | 2.63 g | 526 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Shoppers Value Sweetened Wheat and Rice Cereal, Toasty Sweet Cinnamon Squares Cereal?
170 per 1 cup (41g) serving, and 415 per 100 g.
How much sodium is in Shoppers Value Sweetened Wheat and Rice Cereal, Toasty Sweet Cinnamon Squares Cereal?
220mg per serving (10% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Supervalu, Inc. submitted to USDA, last updated Jul 15, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov