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Tone It Up · Snack, Energy and Granola Bars

Birthday Cake Flavored Protein Bars

One bar (40g) serving of Birthday Cake Flavored Protein Bars by Tone It Up has 170 calories, 8g of sugars and 115mg of sodium, as submitted by Tone It Up INC to USDA (FoodData Central 2154357, record updated Apr 8, 2020).

Nutrition Facts

Serving size1 bar (40g)
Amount per serving
Calories170
% Daily Value*
Total Fat 6g8%
Saturated Fat 2g10%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 115mg5%
Total Carbohydrate 19g7%
Dietary Fiber 2g7%
Total Sugars 8g
Includes Added Sugars not declared
Protein 10g20%
Vitamin D not declared
Calcium 20mg2%
Iron 0.4mg2%
Potassium 60mg1%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.

Computed from the values per 100 g that Tone It Up INC submitted to USDA, for the declared 40g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.

0810745030619
UPC
810745030619
Category
Snack, Energy and Granola Bars
Records
5 under this UPC; this page shows the newest record of this barcode

How it compares with other snack, energy and granola bars

Per 100 g, it has more sugar than 38% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 59% of them.

Where the calories come from: 45% carbohydrate, 32% fat and 24% protein (4 calories a gram of protein or carbohydrate, 9 of fat).

Where it sits among snack, energy and granola bars: sugar per 100 g

Sugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 20 g
Each dot is one of 39 evenly spaced points across the middle 95% of the category; the dashed line is the median. USDA FoodData Central branded foods, April 30, 2026 release.
Birthday Cake Flavored Protein Bars against the 7,204 snack, energy and granola bars products in the database
Per 100 gThis productMedian of the categoryShare of the category lower
Total sugars20 g22.5 g38%
Sodium288 mg250 mg59%
Protein25 g15 g72%
Calories42541361%

Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.

Other bars in this aisle

3,210 of the 7,204 snack, energy and granola bars products are named bars. Per 100 g their median is 417 calories, 270 mg of sodium and 12 g of protein; 1,779 have less sodium than this one.

Other brands with less sodiumSodium per 100 gCalories per 100 g
Blueberry Fruit & Grain Cereal Bars HY-VEE230 mg378
Health Valley Organic, Multigrain Cereal Bars, Apple Cobbler HEALTH VALLEY ORGANIC230 mg351
Fruit & Grain Cereal Bars, Blueberry SPARTAN230 mg378

Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "bars", one per barcode.

What is in it

Ingredients (as submitted): PROTEIN BLEND (PEA CRISPS [PEA PROTEIN, RICE STARCH], PEA PROTEIN ISOLATE), ORGANIC TAPIOCA SYRUP, CONFECTIONARY COATING (SUGAR, PALM KERNEL OIL, NATURAL FLAVOR, SUNFLOWER LECITHIN, SALT), GLUTEN-FREE ROLLED OATS, ALMONDS, ORGANIC AGAVE SYRUP, GROUND ALMONDS, RICE CRISPS (RICE FLOUR, RICE BRAN, HONEY, RAISIN JUICE CONCENTRATE, SALT), ORGANIC TAPIOCA SOLIDS, NATURAL FLAVOR, HIGH OLEIC SUNFLOWER OIL, CHICORY ROOT FIBER, CHIA SEEDS, FLAXSEED, SEA SALT, WATER, SUNFLOWER LECITHIN.

The statement lists 17 ingredients at the top level, beginning with Protein Blend (pea Crisps [pea Protein, Rice Starch], Pea Protein Isolate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Apr 8, 2020), not the label on the shelf today.

Source: the ingredient statement Tone It Up INC submitted to USDA (FoodData Central 2154357).

More Tone It Up snack, energy and granola bars

Source: USDA FoodData Central branded foods, April 30, 2026 release.

Questions about this product

How many calories are in Tone It Up Birthday Cake Flavored Protein Bars?

170 per 1 bar (40g) serving, and 425 per 100 g.

How much sodium is in Tone It Up Birthday Cake Flavored Protein Bars?

115mg per serving (5% of the 2,300 mg Daily Value).

Is this the label on the package today?

It is the record Tone It Up INC submitted to USDA, last updated Apr 8, 2020. Recipes change: the package in your hand is the authority.

Sources for this page
USDA FoodData Central
this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
USDA Food and Nutrient Database for Dietary Studies
survey foods and their household portions. ars.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, its rounding and the Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the FDA thresholds the comparisons count. ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov