Tone It Up · Snack, Energy and Granola Bars
Birthday Cake Protein Bar
One bar (40g) serving of Birthday Cake Protein Bar by Tone It Up has 170 calories, 8g of sugars and 115mg of sodium, as submitted by Tone It Up INC to USDA (FoodData Central 1970955, record updated Aug 22, 2019).
Values for the declared serving and per 100 g. FoodData Central 1970955, available Jul 29, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Tone It Up INC submitted to USDA, for the declared 40g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 810745030602
- Category
- Snack, Energy and Granola Bars
- Records
- 3 under this UPC; this page shows the newest record of this barcode
How it compares with other snack, energy and granola bars
Per 100 g, it has more sugar than 38% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 59% of them.
Where the calories come from: 45% carbohydrate, 32% fat and 24% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among snack, energy and granola bars: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 20 g | 22.5 g | 38% |
| Sodium | 288 mg | 250 mg | 59% |
| Protein | 25 g | 15 g | 72% |
| Calories | 425 | 413 | 61% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.
Other cake in this aisle
157 of the 7,204 snack, energy and granola bars products are named cake. Per 100 g their median is 396 calories, 286 mg of sodium and 25 g of protein; 80 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Nutrition Bars, Yellow Cupcake ZONEPERFECT | 229 mg | 429 |
| Chocolate Cupcake Whole Nutrition Bars LUNA | 229 mg | 396 |
| Raspberry Cheesecake Flavored Protein Bars MUSCLE MILK | 222 mg | 365 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cake", one per barcode.
What is in it
Ingredients (as submitted): PROTEIN BLEND (PEA CRISPS [PEA PROTEIN, RICE STARCH], PEA PROTEIN ISOLATE), ORGANIC TAPIOCA SYRUP, CONFECTIONARY COATING (SUGAR, PALM KERNEL OIL, NATURAL FLAVOR, SUNFLOWER LECITHIN, SALT), GLUTEN-FREE ROLLED OATS, ALMONDS, ORGANIC AGAVE SYRUP, GROUND ALMONDS, RICE CRISPS (RICE FLOUR, RICE BRAN, HONEY, RAISIN JUICE CONCENTRATE, SALT), ORGANIC TAPIOCA SOLIDS, NATURAL FLAVOR, HIGH OLEIC SUNFLOWER OIL, CHICORY ROOT FIBER, CHIA SEEDS, FLAXSEED, SEA SALT, WATER, SUNFLOWER LECITHIN.
The statement lists 17 ingredients at the top level, beginning with Protein Blend (pea Crisps [pea Protein, Rice Starch], Pea Protein Isolate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 22, 2019), not the label on the shelf today.
Source: the ingredient statement Tone It Up INC submitted to USDA (FoodData Central 1970955).
More Tone It Up snack, energy and granola bars
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Salted Caramel Plant Based Protein Bar | 425 | 15 g | 338 mg |
| Peanut Butter Chocolate Plant Based Protein Bar | 425 | 20 g | 150 mg |
| Dark Chocolate Sea Salt Protein Bar | 425 | 20 g | 425 mg |
| White Chocolate Macadamia Flavored Plant Based Protein Bar | 425 | 20 g | 325 mg |
| Blueberry Coconut Plant Based Protein Bar | 425 | 20 g | 275 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Tone It Up Birthday Cake Protein Bar?
170 per 1 bar (40g) serving, and 425 per 100 g.
How much sodium is in Tone It Up Birthday Cake Protein Bar?
115mg per serving (5% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Tone It Up INC submitted to USDA, last updated Aug 22, 2019. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov