GetFoodFacts

Flips · Cereal

Cereal

A 0.666 cup (48g) serving of Cereal by Flips has 210 calories, 16g of sugars and 110mg of sodium, as submitted by FLIPS to USDA (FoodData Central 453840, record updated Jul 14, 2017).

Values for the declared serving and per 100 g. FoodData Central 453840, available Apr 1, 2019; USDA record.

Nutrition Facts

Serving size0.666 cup (48g)
Amount per serving
Calories210
% Daily Value*
Total Fat 6g8%
Saturated Fat 3g15%
Trans Fat 0g
Cholesterol <5mg2%
Sodium 110mg5%
Total Carbohydrate 36g13%
Dietary Fiber 2g7%
Total Sugars 16g
Includes Added Sugars not declared
Protein 3g6%
Vitamin D not declared
Calcium 150mg12%
Iron 4.5mg25%
Potassium not declared

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.

Computed from the values per 100 g that FLIPS submitted to USDA, for the declared 48g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.

7707200710311
UPC
7707200710311
Category
Cereal
Records
1 under this UPC

How it compares with other cereal

Per 100 g, it has more sugar than 79% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 41% of them.

Where the calories come from: 69% carbohydrate, 26% fat and 6% protein (4 calories a gram of protein or carbohydrate, 9 of fat).

Where it sits among cereal: sugar per 100 g

Sugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 33 g
Each dot is one of 39 evenly spaced points across the middle 95% of the category; the dashed line is the median. USDA FoodData Central branded foods, April 30, 2026 release.
Cereal against the 7,179 cereal products in the database
Per 100 gThis productMedian of the categoryShare of the category lower
Total sugars33.3 g21.7 g79%
Sodium229 mg314 mg41%
Protein6.3 g8.8 g20%
Calories43838587%

Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.

Other cereal in this aisle

3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 737 have less sodium than this one.

Other brands with less sodiumSodium per 100 gCalories per 100 g
Strawberry Grain-free Cereal LOVEBIRD183 mg367
Golden Quinoa & Oats Hot Cereal TINY HERO182 mg364
Cocoa Coconut Superflakes Organic Cereal NATURE'S PATH182 mg436

Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.

What is in it

Ingredients (as submitted): SUGAR, RICE, WHEAT, OATS, VEGETABLE SHORTENING (SOYA / PALM WITH BHT OR TBHQ), WHOLE AND SKIM DRY MILK, TAPIOCA STARCH, CALCIUM CARBONATE, ARTIFICIAL FLAVOR, REFINED SALT, SOY LECITHIN (EMULSIFIER), VITAMINS AND MINERALS (VITAMIN A, VITAMIN C, ELECTROLYTIC IRON, THIAMIN, RIBOFLAVIN, NIACIN, VITAMIN B6, ZINC OXIDE, VITAMIN B12 AND FOLIC ACID).

The statement lists 12 ingredients at the top level, beginning with Sugar, Rice, Wheat. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 14, 2017), not the label on the shelf today.

Source: the ingredient statement FLIPS submitted to USDA (FoodData Central 453840).

Questions about this product

How many calories are in Flips Cereal?

210 per 0.666 cup (48g) serving, and 438 per 100 g.

How much sodium is in Flips Cereal?

110mg per serving (5% of the 2,300 mg Daily Value).

Is this the label on the package today?

It is the record FLIPS submitted to USDA, last updated Jul 14, 2017. Recipes change: the package in your hand is the authority.

Sources for this page
USDA FoodData Central
this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
USDA Food and Nutrient Database for Dietary Studies
survey foods and their household portions. ars.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, its rounding and the Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the FDA thresholds the comparisons count. ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov