Shoprite · Cereal
Crispy Colors Sweetened Rice Cereal
One cup (36g) serving of Crispy Colors Sweetened Rice Cereal by Shoprite has 140 calories, 15g of sugars and 230mg of sodium, as submitted by Wakefern Food Corporation to USDA (FoodData Central 2619408, record updated Jul 14, 2023).
Values for the declared serving and per 100 g. FoodData Central 2619408, available Aug 31, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Wakefern Food Corporation submitted to USDA, for the declared 36g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 041190049073
- Category
- Cereal
- Records
- 8 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 92% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 93% of them.
Where the calories come from: 91% carbohydrate, 6% fat and 3% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 41.7 g | 21.7 g | 92% |
| Sodium | 639 mg | 314 mg | 93% |
| Protein | 2.8 g | 8.8 g | 2% |
| Calories | 389 | 385 | 53% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 3,106 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Protein Cereal, Oats & Honey CHEERIOS | 509 mg | 382 |
| Cocoa-coated Flakes & Chocolate Flavored Dipped Flakes with Almonds Cereal, Cocoa-coated Flakes & Chocolate SPECIAL K | 508 mg | 381 |
| Magic Shapes, Frosted Oat Cereal with Colored Marshmallow Bits SPARTAN | 500 mg | 400 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): RICE, SUGAR, CORN SYRUP, CANOLA AND/OR SOYBEAN OIL, SALT, CONTAINS 1% OR LESS OF: NATURAL AND ARTIFICIAL FLAVOR, YELLOW 5, YELLOW 6, RED 40, BLUE 1, BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: NIACINAMIDE (VITAMIN B3), VITAMIN A PALMITATE, REDUCED IRON, ZINC OXIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), VITAMIN D3, FOLIC ACID, VITAMIN B12.
The statement lists 20 ingredients at the top level, beginning with Rice, Sugar, Corn Syrup. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 14, 2023), not the label on the shelf today.
Source: the ingredient statement Wakefern Food Corporation submitted to USDA (FoodData Central 2619408).
More Shoprite cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Organic, Original Instant Oatmeal | 389 | 1.85 g | 0 mg |
| Organic, Maple Brown Sugar Instant Oatmeal | 389 | 33.33 g | 481 mg |
| Organic, Apple Cinnamon Instant Oatmeal | 389 | 35.19 g | 204 mg |
| Cocoa Treats Sweetened Cocoa Flavored Corn Cereal | 389 | 33.33 g | 347 mg |
| Crispy Crunch Berry Sweetened Corn & Oat Cereal | 389 | 44.44 g | 556 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Shoprite Crispy Colors Sweetened Rice Cereal?
140 per 1 cup (36g) serving, and 389 per 100 g.
How much sodium is in Shoprite Crispy Colors Sweetened Rice Cereal?
230mg per serving (10% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Wakefern Food Corporation submitted to USDA, last updated Jul 14, 2023. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov