Millville · Cereal
Essential Goodness Crispy Toasted Whole Grain Oat Cereal
One 1/2 cup (41g) serving of Essential Goodness Crispy Toasted Whole Grain Oat Cereal by Millville has 150 calories, 0g of sugars and 200mg of sodium, as submitted by MILLVILLE to USDA (FoodData Central 732262, record updated Aug 22, 2019).
Values for the declared serving and per 100 g. FoodData Central 732262, available Dec 6, 2019; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that MILLVILLE submitted to USDA, for the declared 41g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 4099100031065
- Category
- Cereal
- Records
- 1 under this UPC
How it compares with other cereal
Per 100 g, none of the 7,179 cereal products in USDA's branded database has less sugar, and it has more sodium than 75% of them.
Where the calories come from: 74% carbohydrate, 14% fat and 12% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 0 g | 21.7 g | 0% |
| Sodium | 488 mg | 314 mg | 75% |
| Protein | 12.2 g | 8.8 g | 79% |
| Calories | 366 | 385 | 20% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 2,205 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Food Club, Raisin Bran Cereal FOOD CLUB | 390 mg | 322 |
| Roundy's, Raisin Bran Cereal ROUNDY'S | 390 mg | 322 |
| Shoprite, Raisin Bran Cereal SHOPRITE | 390 mg | 322 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): WHOLE GRAIN OAT FLOUR, WHEAT STARCH, CALCIUM CARBONATE, SALT, TRISODIUM PHOSPHATE, CARAMEL COLOR. VITAMINS AND MINERALS: FERRIC ORTHOPHOSPHATE (SOURCE OF IRON), NIACINAMIDE (VITAMIN B3), ZINC OXIDE, THIAMIN MONONITRATE (VITAMIN B1), CALCIUM PANTOTHENATE (VITAMIN B5), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID.
The statement lists 12 ingredients at the top level, beginning with Whole Grain Oat Flour, Wheat Starch, Calcium Carbonate. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 22, 2019), not the label on the shelf today.
Source: the ingredient statement MILLVILLE submitted to USDA (FoodData Central 732262).
Questions about this product
How many calories are in Millville Essential Goodness Crispy Toasted Whole Grain Oat Cereal?
150 per 1 1/2 cup (41g) serving, and 366 per 100 g.
How much sodium is in Millville Essential Goodness Crispy Toasted Whole Grain Oat Cereal?
200mg per serving (9% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record MILLVILLE submitted to USDA, last updated Aug 22, 2019. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov