Special K · Cereal
Original Toasted Rice Cereal
One container (36g) serving of Original Toasted Rice Cereal by Special K has 140 calories, 4g of sugars and 250mg of sodium, as submitted by The Kellogg Company to USDA (FoodData Central 2151659, record updated Jan 22, 2021). A newer USDA record of this product, under another barcode, is FoodData Central 2175828.
Values for the declared serving and per 100 g. FoodData Central 2151659, available Oct 28, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that The Kellogg Company submitted to USDA, for the declared 36g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 038000012662
- Category
- Cereal
- Records
- 5 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 23% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 95% of them.
Where the calories come from: 76% carbohydrate, 3% fat and 21% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 11.1 g | 21.7 g | 23% |
| Sodium | 694 mg | 314 mg | 95% |
| Protein | 19.4 g | 8.8 g | 97% |
| Calories | 389 | 385 | 53% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 3,253 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| 123 Berry Lightly Sweetened Cereal SESAME STREET | 553 mg | 368 |
| Pb&c, Peanut Butter & Cocoa Sweetened Crunchy Corn Cereal SHURFINE | 552 mg | 414 |
| Sweetened Crunchy Corn Cereal WESTERN FAMILY | 552 mg | 414 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): RICE, WHEAT GLUTEN, SUGAR, DEFATTED WHEAT GERM, CONTAINS 2% OR LESS OF SALT, MALT FLAVOR. VITAMINS AND MINERALS: REDUCED IRON, VITAMIN C (ASCORBIC ACID), NIACINAMIDE, VITAMIN E ACETATE, BETA-CAROTENE, FOLIC ACID, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B1 (THIAMIN HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN D3, VITAMIN B12.
The statement lists 16 ingredients at the top level, beginning with Rice, Wheat Gluten, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jan 22, 2021), not the label on the shelf today.
Source: the ingredient statement The Kellogg Company submitted to USDA (FoodData Central 2151659).
More Special K cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Toasted Rice Cereal, Original | 389 | 11.11 g | 722 mg |
| Oat Crunch Honey Cereal | 389 | 27.78 g | 444 mg |
| Chocolatey Delight Flavored Crunchy Rice & Wheat Flakes with Chocolatey Pieces Cereal | 387 | 29.03 g | 581 mg |
| Original Toasted Rice Cereal | 385 | 12.82 g | 692 mg |
| Honey Almond Ancient Grains Blend of Whole Grain Wheat, Rice, Soy, Ancient Grains, Sorghum & Black Rice Flakes with Honey & Almond Protein Cereal | 383 | 15 g | 450 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Special K Original Toasted Rice Cereal?
140 per 1 container (36g) serving, and 389 per 100 g.
How much sodium is in Special K Original Toasted Rice Cereal?
250mg per serving (11% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record The Kellogg Company submitted to USDA, last updated Jan 22, 2021. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov