Pure Protein · Snack, Energy and Granola Bars
Protein Bar, Chocolate Deluxe
One bar (78g) serving of Protein Bar, Chocolate Deluxe by Pure Protein has 280 calories, 4g of sugars and 130mg of sodium, as submitted by Rexall Sundown, Inc. to USDA (FoodData Central 2285291, record updated Oct 27, 2017). A newer USDA record of this product, under another barcode, is FoodData Central 2666605.
Values for the declared serving and per 100 g. FoodData Central 2285291, available May 23, 2022; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Rexall Sundown, Inc. submitted to USDA, for the declared 78g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.
- UPC
- 749826125688
- Category
- Snack, Energy and Granola Bars
- Records
- 5 under this UPC; this page shows the newest record of this barcode
How it compares with other snack, energy and granola bars
Per 100 g, it has more sugar than 13% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 27% of them.
Where the calories come from: 35% carbohydrate, 21% fat and 44% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among snack, energy and granola bars: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 5.1 g | 22.5 g | 13% |
| Sodium | 167 mg | 250 mg | 27% |
| Protein | 42.3 g | 15 g | 100% |
| Calories | 359 | 413 | 15% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.
Other chocolate in this aisle
2,695 of the 7,204 snack, energy and granola bars products are named chocolate. Per 100 g their median is 417 calories, 262 mg of sodium and 18.2 g of protein; 642 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Superfood Protein Bar, Chocolate Almond Butter AMAZING GRASS | 133 mg | 417 |
| Fruit & Nut Energy Bar, Peanut Butter Chocolate Chip LARABAR | 133 mg | 467 |
| Double Dark Chocolate Cookie Dough Keto Protein Bar BHU | 133 mg | 489 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "chocolate", one per barcode.
What is in it
Ingredients (as submitted): PROTEIN BLEND (MILK PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE), CHOCOLATE FLAVORED COATING (MALTITOL, FRACTIONATED PALM KERNEL OIL, WHEY PROTEIN CONCENTRATE, COCOA [PROCESSED WITH ALKALI], CALCIUM CARBONATE, NATURAL FLAVORS, SOY LECITHIN, SUCRALOSE), HYDROLYZED COLLAGEN, GLYCERIN, COCOA POWDER, WATER, MILK CHOCOLATE DROPS (SUGAR, WHOLE MILK POWDER, CHOCOLATE LIQUOR, COCOA BUTTER, MILK FAT, SOY LECITHIN, NATURAL VANILLA FLAVOR), MALTITOL SYRUP, PEANUT FLOUR, NATURAL FLAVORS, SUCRALOSE, ALMOND BUTTER, SOY LECITHIN.
The statement lists 13 ingredients at the top level, beginning with Protein Blend (milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Oct 27, 2017), not the label on the shelf today.
Source: the ingredient statement Rexall Sundown, Inc. submitted to USDA (FoodData Central 2285291).
More Pure Protein snack, energy and granola bars
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Bar, Chocolate Deluxe | 360 | 6 g | 170 mg |
| Protein Snack Mini Bar | 360 | 4 g | 140 mg |
| Chocolate Deluxe Bar | 360 | 6 g | 180 mg |
| Peppermint Bark Bar | 360 | 6 g | 240 mg |
| Mocha Cream Protein Bar | 360 | 4 g | 250 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Pure Protein Protein Bar, Chocolate Deluxe?
280 per 1 bar (78g) serving, and 359 per 100 g.
How much sodium is in Pure Protein Protein Bar, Chocolate Deluxe?
130mg per serving (6% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Rexall Sundown, Inc. submitted to USDA, last updated Oct 27, 2017. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov