Pure Protein · Snack, Energy and Granola Bars
Protein Bar, Chocolate Deluxe
One bar (50g) serving of Protein Bar, Chocolate Deluxe by Pure Protein has 180 calories, 3g of sugars and 85mg of sodium, as submitted by Rexall Sundown, Inc. to USDA (FoodData Central 2666605, record updated Feb 16, 2018).
Values for the declared serving and per 100 g. FoodData Central 2666605, available Nov 16, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Rexall Sundown, Inc. submitted to USDA, for the declared 50g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.
- UPC
- 749826126517
- Category
- Snack, Energy and Granola Bars
- Records
- 5 under this UPC; this page shows the newest record of this barcode
How it compares with other snack, energy and granola bars
Per 100 g, it has more sugar than 13% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 28% of them.
Where the calories come from: 35% carbohydrate, 21% fat and 44% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among snack, energy and granola bars: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 6 g | 22.5 g | 13% |
| Sodium | 170 mg | 250 mg | 28% |
| Protein | 42 g | 15 g | 100% |
| Calories | 360 | 413 | 15% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.
Other chocolate in this aisle
2,695 of the 7,204 snack, energy and granola bars products are named chocolate. Per 100 g their median is 417 calories, 262 mg of sodium and 18.2 g of protein; 659 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| White Fudge Dipped Snow Covered Chocolate Chip Chewy Granola Bars SUNBELT BAKERY | 135 mg | 486 |
| Chocolate Brownie Soft Baked Bars ZEE ZEES | 135 mg | 405 |
| Chocolate Hazelnut Collagen Fuel Bars PRIMAL KITCHEN | 135 mg | 417 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "chocolate", one per barcode.
What is in it
Ingredients (as submitted): PROTEIN BLEND (MILK PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE), CHOCOLATE FLAVORED COATING (MALTITOL, FRACTIONATED PALM KERNEL OIL, WHEY PROTEIN CONCENTRATE, COCOA [PROCESSED WITH ALKALI], CALCIUM CARBONATE, NATURAL FLAVORS, SOY LECITHIN, SUCRALOSE), HYDROLYZED COLLAGEN, GLYCERIN, COCOA POWDER, WATER, MILK CHOCOLATE DROPS (SUGAR, WHOLE MILK POWDER, CHOCOLATE LIQUOR, COCOA BUTTER, MILK FAT, SOY LECITHIN, NATURAL VANILLA FLAVOR), MALTITOL SYRUP, PEANUT FLOUR, NATURAL FLAVORS, SUCRALOSE, ALMOND BUTTER, SOY LECITHIN.
The statement lists 13 ingredients at the top level, beginning with Protein Blend (milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Feb 16, 2018), not the label on the shelf today.
Source: the ingredient statement Rexall Sundown, Inc. submitted to USDA (FoodData Central 2666605).
More Pure Protein snack, energy and granola bars
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Protein Snack Mini Bar | 360 | 4 g | 140 mg |
| Chocolate Deluxe Bar | 360 | 6 g | 180 mg |
| Peppermint Bark Bar | 360 | 6 g | 240 mg |
| Mocha Cream Protein Bar | 360 | 4 g | 250 mg |
| Chocolate Mint Cookie Bar | 360 | 4 g | 200 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Pure Protein Protein Bar, Chocolate Deluxe?
180 per 1 bar (50g) serving, and 360 per 100 g.
How much sodium is in Pure Protein Protein Bar, Chocolate Deluxe?
85mg per serving (4% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Rexall Sundown, Inc. submitted to USDA, last updated Feb 16, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov