Rich's · Cookies and Biscuits
Ubr Ultimate Breakfast Round Baked Breakfast Bar Oatmeal Chocolate Chip
One breakfast round (62.3g) serving of Ubr Ultimate Breakfast Round Baked Breakfast Bar Oatmeal Chocolate Chip by Rich's has 270 calories, 19g of sugars and 180mg of sodium, as submitted by RICH PRODUCTS CORPORATION to USDA (FoodData Central 2751647, record updated Dec 11, 2025).
Values for the declared serving and per 100 g. FoodData Central 2751647, available Jan 22, 2026; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that RICH PRODUCTS CORPORATION submitted to USDA, for the declared 62.3g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 049800138629
- Category
- Cookies and Biscuits
- Records
- 12 under this UPC; this page shows the newest record of this barcode
How it compares with other cookies and biscuits
Per 100 g, it has more sugar than 43% of the 13,787 cookies and biscuits products in USDA's branded database, and it has more sodium than 48% of them.
Where the calories come from: 66% carbohydrate, 27% fat and 7% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cookies and biscuits: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 30.5 g | 32.1 g | 43% |
| Sodium | 289 mg | 300 mg | 48% |
| Protein | 8 g | 5 g | 88% |
| Calories | 433 | 464 | 31% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 13,787 products, one per barcode.
Other chip in this aisle
1,515 of the 13,787 cookies and biscuits products are named chip. Per 100 g their median is 464 calories, 328 mg of sodium and 4.4 g of protein; 491 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| New York's Original Chocolate Chip Message Cookie Cobblestone Bakery Corp | 231 mg | 538 |
| Chocolate Chip Mini Soft Baked Cookies ENTENMANN'S | 231 mg | 513 |
| Honey Bunches of Oats, Breakfast Biscuits, Chocolate Chip HONEY BUNCHES OF OATS | 230 mg | 460 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "chip", one per barcode.
What is in it
Ingredients (as submitted): WHOLE WHEAT FLOUR, SUGAR, OATS, SEMISWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, COCOA BUTTER, DEXTROSE, MILKFAT, SOY LECITHIN, NATURAL FLAVOR), SOYBEAN AND PALM OILS, MOLASSES, CONTAINS LESS THAN 2% OF THE FOLLOWING: CHICKORY ROOT FIBER, GLYCERIN (VEGETABLE BASED), LEAVENING (BAKING SODA), BROWN SUGAR, MODIFIED CORNSTARCH, EGGS, RAISIN PASTE, NATURAL AND ARTIFICIAL FLAVOR, SALT, CARRAGEENAN, GUAR GUM, SOY LECITHIN, CORN SYRUP SOLIDS, EGG WHITES.
The statement lists 20 ingredients at the top level, beginning with Whole Wheat Flour, Sugar, Oats. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Dec 11, 2025), not the label on the shelf today.
Source: the ingredient statement RICH PRODUCTS CORPORATION submitted to USDA (FoodData Central 2751647).
More Rich's cookies and biscuits
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Ultimate Breakfast Round Baked Breakfast Bar Cinnamon Nut Free | 433 | 28.89 g | 289 mg |
| Rich's, Frosted Sugar Cookie | 447 | 44.74 g | 250 mg |
| Wgr Fully Bkd Filled Ck Triple Choc Fudge Filling W/ Hershey's Choc Naturally F | 415 | 31.13 g | 280 mg |
| Nut Free Whole Grain Rich Chocolate Chip Made with Hersheys Baked Cookie I/w | 456 | 34.17 g | 387 mg |
| Wgr Fully Bkd Filled Ck Confetti Cake W/ Frosting Filling Naturally Flavored | 394 | 26.98 g | 332 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Rich's Ubr Ultimate Breakfast Round Baked Breakfast Bar Oatmeal Chocolate Chip?
270 per 1 breakfast round (62.3g) serving, and 433 per 100 g.
How much sodium is in Rich's Ubr Ultimate Breakfast Round Baked Breakfast Bar Oatmeal Chocolate Chip?
180mg per serving (8% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record RICH PRODUCTS CORPORATION submitted to USDA, last updated Dec 11, 2025. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov