Fit&active · Cereal
Vitality Cereal with Red Berries Crunchy Rice and Wheat Flakes with Strawberries
One cup (40g) serving of Vitality Cereal with Red Berries Crunchy Rice and Wheat Flakes with Strawberries by Fit&active has 140 calories, 11g of sugars and 140mg of sodium, as submitted by FIT&ACTIVE to USDA (FoodData Central 735342, record updated Aug 24, 2019).
Values for the declared serving and per 100 g. FoodData Central 735342, available Dec 6, 2019; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that FIT&ACTIVE submitted to USDA, for the declared 40g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 4099100088137
- Category
- Cereal
- Records
- 1 under this UPC
How it compares with other cereal
Per 100 g, it has more sugar than 66% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 55% of them.
Where the calories come from: 92% carbohydrate, 0% fat and 8% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 27.5 g | 21.7 g | 66% |
| Sodium | 350 mg | 314 mg | 55% |
| Protein | 7.5 g | 8.8 g | 36% |
| Calories | 350 | 385 | 10% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other strawberries in this aisle
109 of the 7,179 cereal products are named strawberries. Per 100 g their median is 371 calories, 484 mg of sodium and 8.1 g of protein; 17 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Honey Oat Clusters with Strawberries Frosted Corn & Wheat Flakes Cereal with Granola Clusters & Strawberries BEST CHOICE | 275 mg | 375 |
| Red Berries Crispy Whole Grain Cereal with Real Strawberries, Raspberries and Cherries ACTIVE FLAKES | 259 mg | 370 |
| Triple Berry, Raspberries, Strawberries, Cranberries, Blackberries Custom Milled Oatmeal, Raspberries, Strawberries, Cranberries UMPQUA OATS | 257 mg | 351 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "strawberries", one per barcode.
What is in it
Ingredients (as submitted): RICE, WHOLE WHEAT, CANE SUGAR, DRIED STRAWBERRIES, CORN BRAN, SALT, BARLEY MALT. VITAMINS AND MINERALS: ASCORBIC ACID (VITAMIN C), FERRIC ORTHOPHOSPHATE (IRON SOURCE), NIACINAMIDE (VITAMIN B3), ZINC OXIDE (ZINC SOURCE), VITAMIN A (PALMITATE), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID (VITAMIN B9), VITAMIN D3 (CHOLECALCIFEROL), VITAMIN B12 (CYANOCOBALAMIN).
The statement lists 17 ingredients at the top level, beginning with Rice, Whole Wheat, Cane Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 24, 2019), not the label on the shelf today.
Source: the ingredient statement FIT&ACTIVE submitted to USDA (FoodData Central 735342).
Questions about this product
How many calories are in Fit&active Vitality Cereal with Red Berries Crunchy Rice and Wheat Flakes with Strawberries?
140 per 1 cup (40g) serving, and 350 per 100 g.
How much sodium is in Fit&active Vitality Cereal with Red Berries Crunchy Rice and Wheat Flakes with Strawberries?
140mg per serving (6% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record FIT&ACTIVE submitted to USDA, last updated Aug 24, 2019. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov