Great Value · Cereal
Wheat and Bran Flakes Cereal
One cup (39g) serving of Wheat and Bran Flakes Cereal by Great Value has 120 calories, 6g of sugars and 230mg of sodium, as submitted by Wal-Mart Stores, Inc. to USDA (FoodData Central 2624078, record updated Jul 24, 2023).
Values for the declared serving and per 100 g. FoodData Central 2624078, available Aug 31, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Wal-Mart Stores, Inc. submitted to USDA, for the declared 39g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.
- UPC
- 078742122113
- Category
- Cereal
- Records
- 10 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 30% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 89% of them.
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 15.4 g | 21.7 g | 30% |
| Sodium | 590 mg | 314 mg | 89% |
| Protein | 10.3 g | 8.8 g | 66% |
| Calories | 308 | 385 | 3% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 2,929 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Honey Almond Protein Cereal KAY'S | 471 mg | 353 |
| Sweetened Corn & Oat Cereal Post Foods, LLC | 469 mg | 406 |
| Frosted Fruit O's Sweetened Multi-grain Cereal with Fruit Flavors MARKET ESSENTIALS | 469 mg | 406 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, CORN SYRUP, SALT, MALTED BARLEY SYRUP, VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C), REDUCED IRON, NIACINAMIDE, ALPHA TOCOPHEROL ACETATE (VITAMIN E), ZINC OXIDE, CALCIUM PANTOTHENATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN D, VITAMIN B12.
The statement lists 19 ingredients at the top level, beginning with Whole Grain Wheat, Wheat Bran, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 24, 2023), not the label on the shelf today.
Source: the ingredient statement Wal-Mart Stores, Inc. submitted to USDA (FoodData Central 2624078).
More Great Value cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Bran Flakes Whole Wheat with Bran Cereal | 310 | 17.24 g | 586 mg |
| Peanut Butter & Honey Instant Oatmeal | 300 | 13.33 g | 233 mg |
| Raisin Bran Extra Raisin Whole Grain Wheat & Wheat Bran with Raisins Cereal | 322 | 32.2 g | 271 mg |
| Raisin Bran Wheat Flakes with Raisins | 322 | 28.81 g | 339 mg |
| Cinnamon Squares Organic Cereal | 325 | 30 g | 400 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Great Value Wheat and Bran Flakes Cereal?
120 per 1 cup (39g) serving, and 308 per 100 g.
How much sodium is in Great Value Wheat and Bran Flakes Cereal?
230mg per serving (10% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Wal-Mart Stores, Inc. submitted to USDA, last updated Jul 24, 2023. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov