Thinkthin · Cakes, Cupcakes, Snack Cakes
Birthday Cake Protein Cakes
One package (42g) serving of Birthday Cake Protein Cakes by Thinkthin has 170 calories, less than 1g of sugars and 95mg of sodium, as submitted by ThinkThin, LLC to USDA (FoodData Central 2432759, record updated Oct 29, 2019).
Values for the declared serving and per 100 g. FoodData Central 2432759, available Dec 22, 2022; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that ThinkThin, LLC submitted to USDA, for the declared 42g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.
- UPC
- 753656714769
- Category
- Cakes, Cupcakes, Snack Cakes
- Records
- 8 under this UPC; this page shows the newest record of this barcode
How it compares with other cakes, cupcakes, snack cakes
Per 100 g, it has more sugar than 1% of the 8,749 cakes, cupcakes, snack cakes products in USDA's branded database, and it has more sodium than 26% of them.
Where the calories come from: 45% carbohydrate, 27% fat and 28% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cakes, cupcakes, snack cakes: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 2.4 g | 31.8 g | 1% |
| Sodium | 226 mg | 289 mg | 26% |
| Protein | 28.6 g | 3.7 g | 100% |
| Calories | 405 | 386 | 64% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 8,749 products, one per barcode.
Other cakes in this aisle
1,310 of the 8,749 cakes, cupcakes, snack cakes products are named cakes. Per 100 g their median is 408 calories, 294 mg of sodium and 2.8 g of protein; 177 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Creme Filled Butterfly Cakes LITTLE DEBBIE | 180 mg | 443 |
| Tropical Mango Mini Button Cakes SUGAR BOWL BAKERY | 176 mg | 482 |
| Hannaford, Fudge Stripe Snack Cakes HANNAFORD | 176 mg | 432 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cakes", one per barcode.
What is in it
Ingredients (as submitted): PROTEIN BLEND (MILK PROTEIN CONCENTRATE, WHEY PROTEIN ISOLATE, MILK PROTEIN ISOLATE), COATING (MALTITOL, PALM KERNEL OIL, WHEY PROTEIN CONCENTRATE, SOY LECITHIN, SALT, NATURAL FLAVOR), VEGETABLE GLYCERIN, CHICORY ROOT FIBER, ISOMALTO-OLIGOSACCHARIDE SYRUP, WATER, SUNFLOWER OIL, CALCIUM CASEINATE, NATURAL FLAVOR, SPRINKLES (GUM ARABIC, SPIRULINA EXTRACT, RED CABBAGE EXTRACT, TURMERIC EXTRACT, RADISH EXTRACT), SYRUP BLEND (RICE SYRUP, GRAPE JUICE CONCENTRATE), SALT, STEVIA LEAF EXTRACT, MONK FRUIT EXTRACT, MIXED TOCOPHEROLS (VITAMIN E ANTIOXIDANT).
The statement lists 15 ingredients at the top level, beginning with Protein Blend (milk Protein Concentrate, Whey Protein Isolate, Milk Protein Isolate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Oct 29, 2019), not the label on the shelf today.
Source: the ingredient statement ThinkThin, LLC submitted to USDA (FoodData Central 2432759).
More Thinkthin cakes, cupcakes, snack cakes
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Chocolate Cake Protein Cakes | 405 | 2.38 g | 214 mg |
| Protein Cakes, Red Velvet | 386 | 2.27 g | 193 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Thinkthin Birthday Cake Protein Cakes?
170 per 1 package (42g) serving, and 405 per 100 g.
How much sodium is in Thinkthin Birthday Cake Protein Cakes?
95mg per serving (4% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record ThinkThin, LLC submitted to USDA, last updated Oct 29, 2019. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov