Simple Truth · Cereal
Bran Flakes Whole Grain Wheat & Bran Cereal
One cup (40g) serving of Bran Flakes Whole Grain Wheat & Bran Cereal by Simple Truth has 130 calories, 3g of sugars and 125mg of sodium, as submitted by The Kroger Co. to USDA (FoodData Central 1993365, record updated May 18, 2021).
Values for the declared serving and per 100 g. FoodData Central 1993365, available Jul 29, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that The Kroger Co. submitted to USDA, for the declared 40g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.
- UPC
- 011110092670
- Category
- Cereal
- Records
- 3 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 18% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 50% of them.
Where the calories come from: 82% carbohydrate, 6% fat and 13% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 7.5 g | 21.7 g | 18% |
| Sodium | 312 mg | 314 mg | 50% |
| Protein | 12.5 g | 8.8 g | 80% |
| Calories | 325 | 385 | 5% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cereal in this aisle
3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 961 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Bran Flakes Cereal LIDL | 246 mg | 361 |
| Almond Crunch Cereal POST | 246 mg | 404 |
| Blueberry Banana & Vanilla Flavor Chilled Oat Cereal with Flaxseed & Quinoa Overnight Oats QUAKER | 246 mg | 369 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.
What is in it
Ingredients (as submitted): ORGANIC WHOLE GRAIN WHEAT, ORGANIC WHEAT BRAN, ORGANIC CANE SUGAR, SEA SALT, ORGANIC BARLEY MALT EXTRACT.
The statement lists 5 ingredients at the top level, beginning with Organic Whole Grain Wheat, Organic Wheat Bran, Organic Cane Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated May 18, 2021), not the label on the shelf today.
Source: the ingredient statement The Kroger Co. submitted to USDA (FoodData Central 1993365).
More Simple Truth cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Honey Almond Flax Whole Grain Clusters Cereal | 364 | 25.45 g | 136 mg |
| Frosted Flakes Sweetened Flakes of Corn Cereal | 367 | 26.67 g | 217 mg |
| Toasted Oats Whole Grain Oat Cereal | 375 | 5 g | 375 mg |
| Maple & Brown Sugar Flavored Instant Oatmeal | 375 | 30 g | 350 mg |
| Apricot Coconut Crunchy Granola Clusters of Whole Grain Oats Brown Rice Crisps Dried Apricots Coconut a Hint of Honey | 379 | 20.69 g | 52 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Simple Truth Bran Flakes Whole Grain Wheat & Bran Cereal?
130 per 1 cup (40g) serving, and 325 per 100 g.
How much sodium is in Simple Truth Bran Flakes Whole Grain Wheat & Bran Cereal?
125mg per serving (5% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record The Kroger Co. submitted to USDA, last updated May 18, 2021. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov