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Hy-vee · Cereal

Bran Flakes Whole Grain Wheat Cereal

One cup (39g) serving of Bran Flakes Whole Grain Wheat Cereal by Hy-vee has 120 calories, 6g of sugars and 230mg of sodium, as submitted by Hy-Vee, Inc. to USDA (FoodData Central 2634294, record updated Aug 29, 2023).

Values for the declared serving and per 100 g. FoodData Central 2634294, available Sep 14, 2023; USDA record.

Nutrition Facts

Serving size1 cup (39g)
Amount per serving
Calories120
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 230mg10%
Total Carbohydrate 31g11%
Dietary Fiber 7g25%
Total Sugars 6g
Includes Added Sugars 6g12%
Protein 4g8%
Vitamin D 3.1mcg16%
Calcium 0mg0%
Iron 18mg100%
Potassium 220mg5%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.

Computed from the values per 100 g that Hy-Vee, Inc. submitted to USDA, for the declared 39g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.

0075450081893
UPC
075450081893
Category
Cereal
Records
6 under this UPC; this page shows the newest record of this barcode

How it compares with other cereal

Per 100 g, it has more sugar than 30% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 89% of them.

Where the calories come from: 83% carbohydrate, 6% fat and 11% protein (4 calories a gram of protein or carbohydrate, 9 of fat).

Where it sits among cereal: sugar per 100 g

Sugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 15 g
Each dot is one of 39 evenly spaced points across the middle 95% of the category; the dashed line is the median. USDA FoodData Central branded foods, April 30, 2026 release.
Bran Flakes Whole Grain Wheat Cereal against the 7,179 cereal products in the database
Per 100 gThis productMedian of the categoryShare of the category lower
Total sugars15.4 g21.7 g30%
Sodium590 mg314 mg89%
Protein10.3 g8.8 g66%
Calories3083853%

Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.

Other cereal in this aisle

3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 2,929 have less sodium than this one.

Other brands with less sodiumSodium per 100 gCalories per 100 g
Honey Almond Protein Cereal KAY'S471 mg353
Sweetened Corn & Oat Cereal Post Foods, LLC469 mg406
Frosted Fruit O's Sweetened Multi-grain Cereal with Fruit Flavors MARKET ESSENTIALS469 mg406

Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.

What is in it

Ingredients (as submitted): WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, CORN SYRUP, SALT, MALTED BARLEY SYRUP. VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C), REDUCED IRON, NIACINAMIDE, ALPHA TOCOPHEROL ACETATE (VITAMIN E), ZINC OXIDE, CALCIUM PANTOTHENATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN D, VITAMIN B12.

The statement lists 18 ingredients at the top level, beginning with Whole Grain Wheat, Wheat Bran, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 29, 2023), not the label on the shelf today.

Source: the ingredient statement Hy-Vee, Inc. submitted to USDA (FoodData Central 2634294).

More Hy-vee cereal

ProductCalories per 100 gSugars per 100 gSodium per 100 g
Toasted Wheat Cereal34510.34 g569 mg
Raisins & Spice Instant Oatmeal34932.56 g488 mg
Sugar Frosted Flakes Cereal35035 g375 mg
Sugar Frosted Flakes Cereal35035 g375 mg
Corn Flakes35010 g525 mg

Source: USDA FoodData Central branded foods, April 30, 2026 release.

Questions about this product

How many calories are in Hy-vee Bran Flakes Whole Grain Wheat Cereal?

120 per 1 cup (39g) serving, and 308 per 100 g.

How much sodium is in Hy-vee Bran Flakes Whole Grain Wheat Cereal?

230mg per serving (10% of the 2,300 mg Daily Value).

Is this the label on the package today?

It is the record Hy-Vee, Inc. submitted to USDA, last updated Aug 29, 2023. Recipes change: the package in your hand is the authority.

Sources for this page
USDA FoodData Central
this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
USDA Food and Nutrient Database for Dietary Studies
survey foods and their household portions. ars.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, its rounding and the Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the FDA thresholds the comparisons count. ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov