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Millville · Cereal

Crispy Toasted Rice Cereal

One 1/2 cup (40g) serving of Crispy Toasted Rice Cereal by Millville has 160 calories, 4g of sugars and 250mg of sodium, as submitted by MILLVILLE to USDA (FoodData Central 733680, record updated Aug 22, 2019).

Values for the declared serving and per 100 g. FoodData Central 733680, available Dec 6, 2019; USDA record.

Nutrition Facts

Serving size1 1/2 cup (40g)
Amount per serving
Calories160
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 250mg11%
Total Carbohydrate 37g13%
Dietary Fiber 0g0%
Total Sugars 4g
Includes Added Sugars 4g8%
Protein 3g6%
Vitamin D not declared
Calcium 0mg0%
Iron 11mg63%
Potassium 40mg1%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.

Computed from the values per 100 g that MILLVILLE submitted to USDA, for the declared 40g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.

4099100027891
UPC
4099100027891
Category
Cereal
Records
1 under this UPC

How it compares with other cereal

Per 100 g, it has more sugar than 21% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 91% of them.

Where the calories come from: 93% carbohydrate, 0% fat and 8% protein (4 calories a gram of protein or carbohydrate, 9 of fat).

Where it sits among cereal: sugar per 100 g

Sugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 10 g
Each dot is one of 39 evenly spaced points across the middle 95% of the category; the dashed line is the median. USDA FoodData Central branded foods, April 30, 2026 release.
Crispy Toasted Rice Cereal against the 7,179 cereal products in the database
Per 100 gThis productMedian of the categoryShare of the category lower
Total sugars10 g21.7 g21%
Sodium625 mg314 mg91%
Protein7.5 g8.8 g36%
Calories40038563%

Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.

Other cereal in this aisle

3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 3,015 have less sodium than this one.

Other brands with less sodiumSodium per 100 gCalories per 100 g
Wheat Squares Wholesome Cereal TAANUG492 mg356
High Protein Chocolate Almond Cereal SPECIAL K492 mg407
Peanut Butter Cookie Bites Cereal MOM Brands Company488 mg439

Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.

What is in it

Ingredients (as submitted): RICE, SUGAR, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: BARLEY MALT EXTRACT, SALT. VITAMINS AND MINERALS: VITAMIN C (SODIUM ASCORBATE), IRON (FERRIC ORTHOPHOSPHATE), VITAMIN A (PALMITATE), NIACINAMIDE, MIXED TOCOPHEROLS (TO PRESERVE FRESHNESS), ZINC (ZINC OXIDE), VITAMIN B1 (THIAMINE MONONITRATE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN D (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, VITAMIN B12 (CYANOCOBALAMIN).

The statement lists 15 ingredients at the top level, beginning with Rice, Sugar, Contains 2% or Less of Each of the Following: Barley Malt Extract. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 22, 2019), not the label on the shelf today.

Source: the ingredient statement MILLVILLE submitted to USDA (FoodData Central 733680).

Questions about this product

How many calories are in Millville Crispy Toasted Rice Cereal?

160 per 1 1/2 cup (40g) serving, and 400 per 100 g.

How much sodium is in Millville Crispy Toasted Rice Cereal?

250mg per serving (11% of the 2,300 mg Daily Value).

Is this the label on the package today?

It is the record MILLVILLE submitted to USDA, last updated Aug 22, 2019. Recipes change: the package in your hand is the authority.

Sources for this page
USDA FoodData Central
this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
USDA Food and Nutrient Database for Dietary Studies
survey foods and their household portions. ars.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, its rounding and the Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the FDA thresholds the comparisons count. ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov