Nature Valley · Processed Cereal Products
Nature Valley Soft Baked Cinnamon Brown Sugar Oatmeal Squares 34 Count
One bar (35g) serving of Nature Valley Soft Baked Cinnamon Brown Sugar Oatmeal Squares 34 Count has 150 calories, 9g of sugars and 120mg of sodium, as submitted by GENERAL MILLS SALES INC. to USDA (FoodData Central 2740706, record updated Jul 13, 2025).
Values for the declared serving and per 100 g. FoodData Central 2740706, available Aug 21, 2025; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that GENERAL MILLS SALES INC. submitted to USDA, for the declared 35g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 016000230613
- Category
- Processed Cereal Products
- Records
- 1 under this UPC
How it compares with other processed cereal products
Per 100 g, it has more sugar than 45% of the 1,868 processed cereal products in USDA's branded database, and it has more sodium than 44% of them.
Where the calories come from: 61% carbohydrate, 34% fat and 5% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among processed cereal products: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 25.7 g | 26.8 g | 45% |
| Sodium | 343 mg | 360 mg | 44% |
| Protein | 5.7 g | 7.1 g | 32% |
| Calories | 429 | 400 | 74% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 1,868 products, one per barcode.
Other squares in this aisle
68 of the 1,868 processed cereal products are named squares. Per 100 g their median is 412 calories, 423 mg of sodium and 4.6 g of protein; 9 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Darlington Whole Grain 1.5 oz Cinnamon Breakfast Squares, Individually Wrapped - 160ct Darlington | 265 mg | 412 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "squares", one per barcode.
What is in it
Ingredients (as submitted): Whole Grain Oats, Whole Grain Wheat Flour, Brown Sugar, Canola Oil, Tapioca Syrup, Vegetable Glycerin, Chicory Root Extract, Sugar, Raisin Juice Concentrate, Palm and Palm Kernel Oil, Baking Soda, Salt, Cinnamon, Egg Whites, Whey, Natural Flavor, Soy Lecithin.
The statement lists 17 ingredients at the top level, beginning with Whole Grain Oats, Whole Grain Wheat Flour, Brown Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 13, 2025), not the label on the shelf today.
Source: the ingredient statement GENERAL MILLS SALES INC. submitted to USDA (FoodData Central 2740706).
More Nature Valley processed cereal products
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Nature Valley Cranberry Raisin Almond Fruit & Nut Granola Cereal | 429 | 28.57 g | 161 mg |
| Nature Valley Fruit and Nut Trail Mix Chewy Granola Bars 48 Count | 429 | 20 g | 200 mg |
| Nature Valley Double Chocolate Chip Muffin Bar | 429 | 22.86 g | 514 mg |
| Nature Valley Sweet & Salty Salted Caramel Soft Baked Bar | 429 | 28.57 g | 357 mg |
| Nature Valley Soft-Baked Apple Cinnamon Muffin Bar | 429 | 25.71 g | 486 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Nature Valley Soft Baked Cinnamon Brown Sugar Oatmeal Squares 34 Count?
150 per 1 bar (35g) serving, and 429 per 100 g.
How much sodium is in Nature Valley Soft Baked Cinnamon Brown Sugar Oatmeal Squares 34 Count?
120mg per serving (5% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record GENERAL MILLS SALES INC. submitted to USDA, last updated Jul 13, 2025. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov