Valu Time · Cereal
Sweetened Whole Wheat & Rice Cereal with Cinnamon Bites
A 3/4 cup (31g) serving of Sweetened Whole Wheat & Rice Cereal with Cinnamon Bites by Valu Time has 130 calories, 10g of sugars and 210mg of sodium, as submitted by Kingston Marketing Co to USDA (FoodData Central 2111977, record updated Jul 9, 2018).
Values for the declared serving and per 100 g. FoodData Central 2111977, available Oct 28, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Kingston Marketing Co submitted to USDA, for the declared 31g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 011225137983
- Category
- Cereal
- Records
- 7 under this UPC; this page shows the newest record of this barcode
How it compares with other cereal
Per 100 g, it has more sugar than 77% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 94% of them.
Where the calories come from: 72% carbohydrate, 21% fat and 6% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cereal: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 32.3 g | 21.7 g | 77% |
| Sodium | 677 mg | 314 mg | 94% |
| Protein | 6.5 g | 8.8 g | 22% |
| Calories | 419 | 385 | 79% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.
Other cinnamon in this aisle
679 of the 7,179 cereal products are named cinnamon. Per 100 g their median is 381 calories, 400 mg of sodium and 8.8 g of protein; 658 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Sweetened Cereal with Apple & Cinnamon APPLE JACKS | 538 mg | 385 |
| Key Food, Oatmeal, Apple & Cinnamon KEY FOOD | 537 mg | 370 |
| Instant Oatmeal, Apples & Cinnamon AHOLD | 537 mg | 370 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cinnamon", one per barcode.
What is in it
Ingredients (as submitted): WHOLE WHEAT FLOUR, SUGAR, RICE FLOUR, CANOLA OIL, FRUCTOSE, DEXTROSE, MALTODEXTRIN, CONTAINS 2% OR LESS OF: SALT, CALCIUM CARBONATE, CINNAMON, SOY LECITHIN, TRISODIUM PHOSPHATE, VITAMIN C (SODIUM ASCORBATE), COLOR (CARAMEL, ANNATTO EXTRACT), IRON (FERROUS FUMARATE), VITAMIN A (PALMITATE), NIACIN (NIACINAMIDE), ZINC (ZINC OXIDE), VITAMIN B12 (CYANOCOBALAMIN), VITAMIN B1 (THIAMINE MONONITRATE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN D (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID. BHT ADDED TO PACKAGING TO HELP PRESERVE FRESHNESS.
The statement lists 24 ingredients at the top level, beginning with Whole Wheat Flour, Sugar, Rice Flour. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 9, 2018), not the label on the shelf today.
Source: the ingredient statement Kingston Marketing Co submitted to USDA (FoodData Central 2111977).
More Valu Time cereal
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Puffed Rice Cereal | 412 | 0 g | 0 mg |
| Valu Time, Silly Stars Sweetened Oat Cereal with Colored Marshmallow Bits | 407 | 37.04 g | 556 mg |
| Valu Time, Crisp Rice, Cocoa | 406 | 37.5 g | 656 mg |
| Corn Flakes Cereal | 406 | 6.25 g | 562 mg |
| Honey Nut Toasted Oats, Sweetened Toasted Oat Cereal with Honey and Almonds | 400 | 36.67 g | 633 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Valu Time Sweetened Whole Wheat & Rice Cereal with Cinnamon Bites?
130 per 3/4 cup (31g) serving, and 419 per 100 g.
How much sodium is in Valu Time Sweetened Whole Wheat & Rice Cereal with Cinnamon Bites?
210mg per serving (9% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Kingston Marketing Co submitted to USDA, last updated Jul 9, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov