Shoppers · Breads and Buns
Wheat Brown N' Serve
One roll (26g) serving of Wheat Brown N' Serve by Shoppers has 70 calories, 1g of sugars and 135mg of sodium, as submitted by Supervalu, Inc. to USDA (FoodData Central 2101517, record updated Mar 13, 2018).
Values for the declared serving and per 100 g. FoodData Central 2101517, available Oct 28, 2021; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Supervalu, Inc. submitted to USDA, for the declared 26g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 041130026577
- Category
- Breads and Buns
- Records
- 4 under this UPC; this page shows the newest record of this barcode
How it compares with other breads and buns
Per 100 g, it has more sugar than 41% of the 10,293 breads and buns products in USDA's branded database, and it has more sodium than 70% of them.
Where the calories come from: 70% carbohydrate, 13% fat and 17% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among breads and buns: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 3.9 g | 4.7 g | 41% |
| Sodium | 519 mg | 464 mg | 70% |
| Protein | 11.5 g | 8.9 g | 86% |
| Calories | 269 | 267 | 53% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 10,293 products, one per barcode.
Other serve in this aisle
124 of the 10,293 breads and buns products are named serve. Per 100 g their median is 269 calories, 481 mg of sodium and 8 g of protein; 95 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Brown & Serve Dinner Rolls SIGNATURE SELECT | 411 mg | 250 |
| Brown & Serve Dinner Rolls GOODMAN GLUTEN FREE | 404 mg | 263 |
| White Heat & Serve Rolls MEIJER | 395 mg | 256 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "serve", one per barcode.
What is in it
Ingredients (as submitted): WATER, WHOLE WHEAT FLOUR, ENRICHED FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), YEAST, HIGH FRUCTOSE CORN SYRUP, WHEAT GLUTEN, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: SOYBEAN OIL, DRIED MOLASSES, SALT, WHEAT STARCH, VINEGAR, CALCIUM PROPIONATE (A PRESERVATIVE), WHEAT FLOUR, CALCIUM SULFATE, ASCORBIC ACID (DOUGH CONDITIONER), ENZYMES, SOY LECITHIN, HIGH OLEIC CANOLA OIL.
The statement lists 18 ingredients at the top level, beginning with Water, Whole Wheat Flour, Enriched Flour (wheat Flour. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Mar 13, 2018), not the label on the shelf today.
Source: the ingredient statement Supervalu, Inc. submitted to USDA (FoodData Central 2101517).
More Shoppers breads and buns
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| White Sandwich Enriched Bread | 269 | 3.85 g | 481 mg |
| English Muffins | 263 | 1.75 g | 386 mg |
| Hamburger Sliced Rolls | 279 | 6.98 g | 512 mg |
| Wheat Bread | 258 | 3.23 g | 435 mg |
| Potato Hamburger Enriched Rolls | 283 | 7.55 g | 453 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Shoppers Wheat Brown N' Serve?
70 per 1 roll (26g) serving, and 269 per 100 g.
How much sodium is in Shoppers Wheat Brown N' Serve?
135mg per serving (6% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Supervalu, Inc. submitted to USDA, last updated Mar 13, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov