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New Direction Foods, LLC

New Direction Foods, LLC submitted 30 products to USDA's branded food database under 4 shelf brands, in 3 categories; the most are ice cream and frozen yogurt (16). Of the 30 with a measured place in their category, 28 have less sugar per 100 g than the category's median and 20 less sodium.

Its shelf brands

Source: USDA FoodData Central branded foods (brand name and brand owner), April 30, 2026 release; products that meet the data contract, one per UPC.

Its categories

Source: USDA FoodData Central branded foods (brand owner), April 30, 2026 release; products that meet the data contract, one per UPC.

New Direction Foods, LLC products and their place in each category

Per 100 g; in brackets, the share of the product's category with less
ProductBrandCaloriesSugarsSodium
Banana Walnut Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Belgian Chocolate Whipped GelatoRevele16412.7 g (9%)36 mg (16%)
Birthday Cake Ice Cream Cake' KitThe Curious Creamery41430.0 g (39%)286 mg (21%)
Birthday Party Whipped Frozen Greek Yogurt BarsRevele18413.2 g (9%)53 mg (26%)
Blood Orange, Whipped Frozen Greek Yogurt BarsRevele16213.5 g (9%)41 mg (18%)
Cake Batter Whipped GelatoRevele16410.9 g (7%)55 mg (28%)
Candy Bar Crunch Whipped GelatoRevele16412.7 g (9%)55 mg (28%)
Chamomile Honey Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Chocolate Ice CreamRehl1292.9 g (1%)114 mg (79%)
Cinnamon Sweet Potato with Vanilla Almond Butter Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Coffee Ice CreamRehl1253.1 g (2%)117 mg (81%)
Cookies & Cream Whipped GelatoRevele16412.7 g (9%)55 mg (28%)
Dark Chocolate Mocha Whipped GelatoRevele16412.7 g (9%)36 mg (16%)
Earl Grey Dark Chocolate Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Honey Lavender with Hints of Rose Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Ice Cream Cake Kit, Cookies & CreamThe Curious Creamery31432.9 g (42%)143 mg (7%)
Ice Cream Cake Mix, Birthday CakeThe Curious Creamery46276.9 g (98%)277 mg (21%)
Ice Cream Cake Mix, StrawberryThe Curious Creamery46276.9 g (98%)277 mg (21%)
Ice Cream Mix, ChocolateThe Curious Creamery45536.4 g (45%)127 mg (6%)
Ice Cream Mix, VanillaThe Curious Creamery45536.4 g (45%)127 mg (6%)
Lavender Rosemary Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Matcha Dark Chocolate Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Mint Chip Flipped Whipped Frozen Greek Yogurt BarsRevele18413.2 g (9%)53 mg (26%)
Oatmeal Almond Crunch Non-dairy Frozen DessertRadiant15613.3 g (15%)117 mg (51%)
Passion Fruit Whipped Frozen Greek Yogurt BarsRevele16213.5 g (9%)41 mg (18%)
Raspberry Whipped Frozen Greek Yogurt BarsRevele16213.5 g (9%)41 mg (18%)
Tropical Sunset Whipped Frozen Greek Yogurt BarsRevele16213.5 g (9%)41 mg (18%)
Unicorn Whipped Frozen Greek Yogurt Bars, Unicorn BarRevele16213.5 g (9%)41 mg (18%)
Watermelon Whipped Frozen Greek Yogurt BarsRevele18413.2 g (9%)53 mg (26%)
White Chocolate Raspberry Whipped GelatoRevele16412.7 g (9%)27 mg (12%)

Source: USDA FoodData Central branded foods, April 30, 2026 release; the share of each product's category (one product per barcode) with less sugar or sodium per 100 g, computed by GetFoodFacts.

Next questions

Sources for this page
USDA FoodData Central
the food and product records, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what each data type is and how branded records are submitted. fdc.nal.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, rounding and Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the thresholds for "low sodium", "sugar free", "high in". ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov