Brand

The Elf on the Shelf nutrition facts

USDA's branded food database lists 22 The Elf on the Shelf products from McSteven's Inc. in 6 categories; the most are candy (7). Of the 22 with a measured place in their category, 3 have less sugar per 100 g than the category's median and 10 less sodium. Below, the brand's median per 100 g beside each category's median, then each product's place in its category.

The Elf on the Shelf against each category

Category	Products	Sugars, brand / all	Sodium, brand / all	Protein, brand / all
Candy	7	79.0 g vs 57.9 g	23 vs 50 mg	0 g vs 2.0 g
Drink Mixes	7	74.3 g vs 50.0 g	314 vs 250 mg	5.7 g vs 0 g

Source: USDA FoodData Central branded foods, April 30, 2026 release; medians computed by GetFoodFacts over the brand's products in each category with 5 or more of them.

The Elf on the Shelf products and their place in each category

Per 100 g; in brackets, the share of the product's category with less
Product	Category	Calories	Sugars	Sodium
Vanilla Christmas Cakebites	Cakes, Cupcakes, Snack Cakes	474	38.6 g (71%)	149 mg (9%)
Assorted Fruit Flavored Snacks Pouches	Candy	318	50.0 g (26%)	23 mg (34%)
Assorted Fruit Flavored Snacks	Candy	318	50.0 g (26%)	23 mg (34%)
Candy Holder	Candy	333	86.7 g (92%)	67 mg (58%)
Giant Candy Cane, Cherry	Candy	421	79.0 g (87%)	0 mg (0%)
Scout Elf Candy Holder with Candy Inside	Candy	400	93.3 g (96%)	0 mg (0%)
Snow Globe Candy	Candy	333	86.7 g (92%)	67 mg (58%)
Taffy Candy Tin	Candy	400	20.0 g (3%)	0 mg (0%)
Hot Cocoa with Marshmallows Cereal	Cereal	350	35.0 g (84%)	525 mg (81%)
Sugar Cookie Cereal with Marshmallows	Cereal	385	38.5 g (89%)	487 mg (75%)
Sugar Cookie with Marshmallows Cereal	Cereal	385	38.5 g (89%)	487 mg (75%)
Gingerbread House Kit	Cookies and Biscuits	433	50.0 g (94%)	233 mg (34%)
Gingerbread Mini House Kit	Cookies and Biscuits	400	53.3 g (97%)	117 mg (12%)
Shortbread Flavored Cookies	Cookies and Biscuits	464	35.7 g (62%)	179 mg (23%)
An Elf's Story Chippey's Peppermint, Cocoa	Drink Mixes	400	74.3 g (77%)	314 mg (53%)
Candy Cane Cocoa	Drink Mixes	400	77.1 g (80%)	257 mg (50%)
Chippey's, Peppermint Cocoa	Drink Mixes	400	74.3 g (77%)	314 mg (53%)
Chocolate Flavor Cocoa	Drink Mixes	400	74.3 g (77%)	243 mg (49%)
Elf Sippers Cocoa, Chocolate	Drink Mixes	400	74.3 g (77%)	314 mg (53%)
Mug Set	Drink Mixes	400	60.0 g (59%)	850 mg (77%)
Santa's Chocolate Cocoa	Drink Mixes	400	74.3 g (77%)	314 mg (53%)
Santa's Cookies Vanilla Ice Cream Cookie Sandwich with Red and Green Cookie Crumbles Nestled Between Two Sugar Ice Cream Cookies, Santa's Cookies	Ice Cream and Frozen Yogurt	337	30.2 g (97%)	163 mg (91%)

Source: USDA FoodData Central branded foods, April 30, 2026 release; the share of each product's category (one product per barcode) with less sugar or sodium per 100 g, computed by GetFoodFacts.

Next questions

Every brand from McSteven's Inc.the company that submits these records, and its other shelf brands
The candy with the least sugarranked per 100 g across every brand in the aisle
The candy with the least sodium
The whole candy aisleevery brand in it, its medians and its leaders
Compare two foods side by sidecalories, sugar, sodium and protein per 100 g and per portion

Sources for this page

USDA FoodData Central: the food and product records, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation: what each data type is and how branded records are submitted. fdc.nal.usda.gov
21 CFR 101.9, Nutrition labeling of food: the label format, rounding and Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims: the thresholds for "low sodium", "sugar free", "high in". ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label: the 5% and 20% Daily Value rule. fda.gov