Ahold · Breads and Buns
Brown & Serve Enriched Rolls, Original
One roll (38g) serving of Brown & Serve Enriched Rolls, Original by Ahold has 90 calories, less than 1g of sugars and 180mg of sodium, as submitted by Ahold USA, Inc. to USDA (FoodData Central 2477165, record updated Apr 5, 2018).
Values for the declared serving and per 100 g. FoodData Central 2477165, available Feb 16, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Ahold USA, Inc. submitted to USDA, for the declared 38g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 688267094194
- Category
- Breads and Buns
- Records
- 6 under this UPC; this page shows the newest record of this barcode
How it compares with other breads and buns
Per 100 g, it has more sugar than 29% of the 10,293 breads and buns products in USDA's branded database, and it has more sodium than 54% of them.
Where the calories come from: 73% carbohydrate, 14% fat and 13% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among breads and buns: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 2.6 g | 4.7 g | 29% |
| Sodium | 474 mg | 464 mg | 54% |
| Protein | 7.9 g | 8.9 g | 31% |
| Calories | 237 | 267 | 17% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 10,293 products, one per barcode.
Other rolls in this aisle
1,068 of the 10,293 breads and buns products are named rolls. Per 100 g their median is 270 calories, 474 mg of sodium and 8.8 g of protein; 522 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Potato Hamburger Rolls BIG Y | 377 mg | 283 |
| Hoagie Rolls, White, Pan Baked, Split Top, Fully Sliced, 6" Bake Crafters | 376 mg | 224 |
| Brioche Slider Rolls ST. PIERRE | 375 mg | 300 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "rolls", one per barcode.
What is in it
Ingredients (as submitted): UNBLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, IRON [FERROUS SULFATE], THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, YEAST, WHEAT GLUTEN, SUGAR, CONTAINS 2% OR LESS OF THE FOLLOWING: SOYBEAN AND/OR CANOLA OIL, SALT, DOUGH CONDITIONERS (SODIUM STEAROYL LACTYLATE, MONO AND DIGLYCERIDES, ASCORBIC ACID, ENZYMES), CULTURED WHEAT FLOUR, CALCIUM PROPIONATE (PRESERVATIVE), YEAST NUTRIENTS (MONOCALCIUM PHOSPHATE, CALCIUM SULFATE, AMMONIUM SULFATE), SOY LECITHIN, WHEAT STARCH, VINEGAR.
The statement lists 14 ingredients at the top level, beginning with Unbleached Enriched Wheat Flour (wheat Flour, Malted Barley Flour, Niacin. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Apr 5, 2018), not the label on the shelf today.
Source: the ingredient statement Ahold USA, Inc. submitted to USDA (FoodData Central 2477165).
More Ahold breads and buns
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Wheat Brown & Serve Rolls | 237 | 2.63 g | 447 mg |
| Bagels, Blueberry | 240 | 4.81 g | 375 mg |
| 100% Whole Wheat Bread | 240 | 6 g | 440 mg |
| Ahold, Nature's Promise, 9 Grain Bread | 233 | 6.98 g | 349 mg |
| Natural 100% Whole Wheat Artisan Sandwich Bread | 233 | 4.65 g | 395 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Ahold Brown & Serve Enriched Rolls, Original?
90 per 1 roll (38g) serving, and 237 per 100 g.
How much sodium is in Ahold Brown & Serve Enriched Rolls, Original?
180mg per serving (8% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Ahold USA, Inc. submitted to USDA, last updated Apr 5, 2018. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov