GetFoodFacts

H-e-b · Cereal

Crispy Rice Cereal

A 1.25 cup (33g) serving of Crispy Rice Cereal by H-e-b has 130 calories, 4g of sugars and 180mg of sodium, as submitted by H E Butt Grocery Company to USDA (FoodData Central 2656355, record updated Jul 28, 2023).

Nutrition Facts

Serving size1.25 cup (33g)
Amount per serving
Calories130
% Daily Value*
Total Fat 0g0%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 180mg8%
Total Carbohydrate 29g11%
Dietary Fiber 0g0%
Total Sugars 4g
Includes Added Sugars not declared
Protein 3g6%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 9mg50%
Potassium not declared

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.

Computed from the values per 100 g that H E Butt Grocery Company submitted to USDA, for the declared 33g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.

0041220974344
UPC
041220974344
Category
Cereal
Records
5 under this UPC; this page shows the newest record of this barcode

How it compares with other cereal

Per 100 g, it has more sugar than 25% of the 7,179 cereal products in USDA's branded database, and it has more sodium than 84% of them.

Where the calories come from: 91% carbohydrate, 0% fat and 9% protein (4 calories a gram of protein or carbohydrate, 9 of fat).

Where it sits among cereal: sugar per 100 g

Sugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 gSugar per 100 g across 7,179 cereal products0 g46 gmedian 22 gThis product: 12 g
Each dot is one of 39 evenly spaced points across the middle 95% of the category; the dashed line is the median. USDA FoodData Central branded foods, April 30, 2026 release.
Crispy Rice Cereal against the 7,179 cereal products in the database
Per 100 gThis productMedian of the categoryShare of the category lower
Total sugars12.1 g21.7 g25%
Sodium545 mg314 mg84%
Protein9.1 g8.8 g51%
Calories39438559%

Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,179 products, one per barcode.

Other cereal in this aisle

3,498 of the 7,179 cereal products are named cereal. Per 100 g their median is 385 calories, 439 mg of sodium and 7.3 g of protein; 2,632 have less sodium than this one.

Other brands with less sodiumSodium per 100 gCalories per 100 g
Mini Sweetened Toast-shaped Cereal, Strawberry GENERAL MILLS435 mg435
Frosted Organic Cereal NATURE'S PATH433 mg400
Sweetened Corn Puff Cereal with Real Peanut Butter MALT O MEAL433 mg433

Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cereal", one per barcode.

What is in it

Ingredients (as submitted): RICE, SUGAR, MALT EXTRACT, SALT, PRESERVATIVE (NATURAL TOCOPHEROLS). VITAMINS AND MINERALS: VITAMIN C (SODIUM ASCORBATE), IRON (FERRIC ORTHOPHOSPHATE), VITAMIN A (PALMITATE), NIACINAMIDE, ZINC (ZINC OXIDE), VITAMIN B1 (THIAMINE MONONITRATE). VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN D (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, VITAMIN B12 (CYANOCOBALAMIN). BHT ADDED TO PACKAGING TO HELP PRESERVE FRESHNESS.

The statement lists 14 ingredients at the top level, beginning with Rice, Sugar, Malt Extract. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Jul 28, 2023), not the label on the shelf today.

Source: the ingredient statement H E Butt Grocery Company submitted to USDA (FoodData Central 2656355).

More H-e-b cereal

Source: USDA FoodData Central branded foods, April 30, 2026 release.

Questions about this product

How many calories are in H-e-b Crispy Rice Cereal?

130 per 1.25 cup (33g) serving, and 394 per 100 g.

How much sodium is in H-e-b Crispy Rice Cereal?

180mg per serving (8% of the 2,300 mg Daily Value).

Is this the label on the package today?

It is the record H E Butt Grocery Company submitted to USDA, last updated Jul 28, 2023. Recipes change: the package in your hand is the authority.

Sources for this page
USDA FoodData Central
this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
USDA Food and Nutrient Database for Dietary Studies
survey foods and their household portions. ars.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, its rounding and the Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the FDA thresholds the comparisons count. ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov