Muscletech · Snack, Energy and Granola Bars
Protein Energy Bar, Birthday Cake
One bar (65g) serving of Protein Energy Bar, Birthday Cake by Muscletech has 240 calories, 7g of sugars and 350mg of sodium, as submitted by Iovate Health Sciences International Inc. to USDA (FoodData Central 2636604, record updated Aug 1, 2023).
Values for the declared serving and per 100 g. FoodData Central 2636604, available Sep 14, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Iovate Health Sciences International Inc. submitted to USDA, for the declared 65g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 631656500653
- Category
- Snack, Energy and Granola Bars
- Records
- 6 under this UPC; this page shows the newest record of this barcode
How it compares with other snack, energy and granola bars
Per 100 g, it has more sugar than 20% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 96% of them.
Where the calories come from: 39% carbohydrate, 26% fat and 36% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among snack, energy and granola bars: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 10.8 g | 22.5 g | 20% |
| Sodium | 538 mg | 250 mg | 96% |
| Protein | 33.9 g | 15 g | 93% |
| Calories | 369 | 413 | 19% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.
Other cake in this aisle
157 of the 7,204 snack, energy and granola bars products are named cake. Per 100 g their median is 396 calories, 286 mg of sodium and 25 g of protein; 154 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Carrot Cake Flavored Protein Bars ONE | 422 mg | 378 |
| Fiber Boost Lemon Flavored Lemon Cake Bars SUN BEST | 417 mg | 375 |
| Strawberry Shortcake Protein Meal Bars ATKINS | 417 mg | 396 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cake", one per barcode.
What is in it
Ingredients (as submitted): PREMIUM PROTEIN BLEND (WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE, MILK PROTEIN ISOLATE), ISOMALTO-OLIGOSACCHARIDES, VEGETABLE GLYCERIN, VEGETABLE OILS (PALM, PALM KERNEL AND SOYBEAN OIL), SOY PROTEIN ISOLATE, MALTITOL, SUGAR, BIRTHDAY CAKE FLAVOR-ETTES (SUGAR, CORN SYRUP, CORN CEREAL, CORN STARCH, HYDROGENATED PALM OIL, NATURAL FLAVOR, ARTIFICIAL FLAVOR, FD&C RED NO. 40, FD&C YELLOW NO. 6, FD&C BLUE NO. 1, FD&C YELLOW NO. 5), WATER, MONO AND DIGLYCERIDES, NATURAL FLAVORS, SALT, SOY LECITHIN, POTASSIUM SORBATE, CITRIC ACID, WHEY, BETA-CAROTENE (COLOR), PINK DRIZZLE COLOR [PALM KERNEL OIL, BEET (COLOR), RICE BRAN EXTRACT, ANNATTO (COLOR), TURMERIC (COLOR)], VITAMIN A PALMITATE, ALMONDS, PEANUTS AND SUCRALOSE.
The statement lists 21 ingredients at the top level, beginning with Premium Protein Blend (whey Protein Isolate, Whey Protein Concentrate, Milk Protein Isolate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Aug 1, 2023), not the label on the shelf today.
Source: the ingredient statement Iovate Health Sciences International Inc. submitted to USDA (FoodData Central 2636604).
More Muscletech snack, energy and granola bars
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| High-performance Protein Energy Bar, Chocolate Chip Cookie Dough | 369 | 7.69 g | 538 mg |
| Clean Protein Bar, Chocolate Peanut Butter | 367 | 1.67 g | 150 mg |
| Protein Cookie Birthday Cake | 380 | 15.22 g | 391 mg |
| Clean Protein Bar, Chocolate Chip Cookie Dough | 350 | 1.67 g | 383 mg |
| Mission 1 Clean Protein Bar, Cookies & Cream | 333 | 1.67 g | 300 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Muscletech Protein Energy Bar, Birthday Cake?
240 per 1 bar (65g) serving, and 369 per 100 g.
How much sodium is in Muscletech Protein Energy Bar, Birthday Cake?
350mg per serving (15% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Iovate Health Sciences International Inc. submitted to USDA, last updated Aug 1, 2023. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov