Pure Protein · Snack, Energy and Granola Bars
Birthday Cake Protein Bar
One bar (50g) serving of Birthday Cake Protein Bar by Pure Protein has 200 calories, 3g of sugars and 160mg of sodium, as submitted by Rexall Sundown, Inc. to USDA (FoodData Central 2666642, record updated Mar 18, 2019).
Values for the declared serving and per 100 g. FoodData Central 2666642, available Nov 16, 2023; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that Rexall Sundown, Inc. submitted to USDA, for the declared 50g serving. They agree with USDA's live record (FoodData Central API, read Sep 29, 2026). Check the USDA record.
- UPC
- 749826763316
- Category
- Snack, Energy and Granola Bars
- Records
- 7 under this UPC; this page shows the newest record of this barcode
How it compares with other snack, energy and granola bars
Per 100 g, it has more sugar than 13% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 68% of them.
Where the calories come from: 37% carbohydrate, 23% fat and 41% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among snack, energy and granola bars: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 6 g | 22.5 g | 13% |
| Sodium | 320 mg | 250 mg | 68% |
| Protein | 40 g | 15 g | 98% |
| Calories | 400 | 413 | 37% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.
Other cake in this aisle
157 of the 7,204 snack, energy and granola bars products are named cake. Per 100 g their median is 396 calories, 286 mg of sodium and 25 g of protein; 96 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Birthday Cake Peanut Butter Snack Bars FROPRO | 253 mg | 516 |
| Combact Crunch Bar, Birthday Cake MUSCLEPHARM | 252 mg | 333 |
| Blueberry Crumb Cake Flavored Bars NUTRI-GRAIN | 250 mg | 400 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cake", one per barcode.
What is in it
Ingredients (as submitted): PROTEIN BLEND (MILK PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE, WHEY PROTEIN ISOLATE), YOGURT FLAVORED COATING [MALTITOL, FRACTIONATED PALM KERNEL OIL, CALCIUM CASEINATE, MILK PROTEIN CONCENTRATE, NONFAT MILK, YOGURT POWDER (NONFAT MILK AND LACTIC ACID), SOY LECITHIN, NATURAL FLAVOR], MALTITOL SYRUP, HYDROLYZED GELATIN, GLYCERINE, SOY PROTEIN CRISPS (SOY PROTEIN ISOLATE, TAPIOCA STARCH, SALT), WATER, SOY PROTEIN ISOLATE, SPRINKLES (SUGAR, CORNSTARCH, CONFECTIONER'S GLAZE, YELLOW 5, RED 3, CARNAUBA WAX, BLUE 1, RED 40, YELLOW 6, BLUE 2), ICING SUGAR (SUGAR, CORNSTARCH), CANOLA OIL (WITH TOCOPHEROLS ADDED TO PROTECT FLAVOR), NATURAL FLAVORS, MALTITOL, FRACTIONATED PALM KERNEL AND PALM OIL, SOY LECITHIN, SALT, SUCRALOSE.
The statement lists 17 ingredients at the top level, beginning with Protein Blend (milk Protein Isolate, Whey Protein Concentrate, Whey Protein Isolate). It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Mar 18, 2019), not the label on the shelf today.
Source: the ingredient statement Rexall Sundown, Inc. submitted to USDA (FoodData Central 2666642).
More Pure Protein snack, energy and granola bars
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Protein Bar, Chocolate Peanut Butter | 400 | 4 g | 400 mg |
| Vanilla Almond Protein Bar | 400 | 6 g | 380 mg |
| Chewy Chocolate Chip Bar | 400 | 6 g | 220 mg |
| Chocolate Salted Caramel Bar | 400 | 6 g | 440 mg |
| Chocolate Peanut Butter Bar | 400 | 4 g | 400 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Pure Protein Birthday Cake Protein Bar?
200 per 1 bar (50g) serving, and 400 per 100 g.
How much sodium is in Pure Protein Birthday Cake Protein Bar?
160mg per serving (7% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record Rexall Sundown, Inc. submitted to USDA, last updated Mar 18, 2019. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov