Rich's · Cookies and Biscuits
Ubr - Ultimate Breakfast Round Dough Cinnamon
One breakfast round (70.9g) serving of Ubr - Ultimate Breakfast Round Dough Cinnamon by Rich's has 250 calories, 16g of sugars and 200mg of sodium, as submitted by RICH PRODUCTS CORPORATION to USDA (FoodData Central 2751644, record updated Dec 8, 2025).
Values for the declared serving and per 100 g. FoodData Central 2751644, available Jan 22, 2026; USDA record.
Nutrition Facts
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.
Computed from the values per 100 g that RICH PRODUCTS CORPORATION submitted to USDA, for the declared 70.9g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.
- UPC
- 049800078161
- Category
- Cookies and Biscuits
- Records
- 6 under this UPC; this page shows the newest record of this barcode
How it compares with other cookies and biscuits
Per 100 g, it has more sugar than 20% of the 13,787 cookies and biscuits products in USDA's branded database, and it has more sodium than 46% of them.
Where the calories come from: 67% carbohydrate, 25% fat and 8% protein (4 calories a gram of protein or carbohydrate, 9 of fat).
Where it sits among cookies and biscuits: sugar per 100 g
| Per 100 g | This product | Median of the category | Share of the category lower |
|---|---|---|---|
| Total sugars | 22.6 g | 32.1 g | 20% |
| Sodium | 282 mg | 300 mg | 46% |
| Protein | 7.1 g | 5 g | 77% |
| Calories | 353 | 464 | 4% |
Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 13,787 products, one per barcode.
Other cinnamon in this aisle
351 of the 13,787 cookies and biscuits products are named cinnamon. Per 100 g their median is 438 calories, 338 mg of sodium and 6.5 g of protein; 116 have less sodium than this one.
| Other brands with less sodium | Sodium per 100 g | Calories per 100 g |
|---|---|---|
| Stroopwafels Soft Toasted Waffles Filled with Caramel-flavored Filling and a Touch of Cinnamon FAVORITE DAY | 219 mg | 469 |
| Chips Ahoy! Thins Cookies Cinnamon Sugar 1x7 Oz CHIPS AHOY! | 217 mg | 500 |
| Cinnamon & Oat Lactation Cookie with Flax+ Brewer's Yeast HAPPY MAMA | 217 mg | 433 |
Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "cinnamon", one per barcode.
What is in it
Ingredients (as submitted): INGREDIENTS FOR U.S MARKET: WHOLE WHEAT FLOUR, OATS, SUGAR, WATER, CINNAMON DROPS (SUGAR, PALM OIL OR PALM KERNEL OIL, CINNAMON, NONFAT DRY MILK, SOY LECITHIN (AN EMULSIFIER)), MOLASSES, HIGH OLEIC CANOLA AND HYDROGENATED COTTONSEED OILS, MALTODEXTRIN, SOYBEAN OIL, EGGS, CONTAINS LESS THAN 2% OF THE FOLLOWING: INULIN, LEAVENING (BAKING SODA), CINNAMON, MODIFIED CORNSTARCH, CITRUS FIBER, NATURAL AND ARTIFICIAL FLAVOR, SALT.
The statement lists 17 ingredients at the top level, beginning with Ingredients For U.s Market: Whole Wheat Flour, Oats, Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Dec 8, 2025), not the label on the shelf today.
Source: the ingredient statement RICH PRODUCTS CORPORATION submitted to USDA (FoodData Central 2751644).
More Rich's cookies and biscuits
| Product | Calories per 100 g | Sugars per 100 g | Sodium per 100 g |
|---|---|---|---|
| Ready To Finish Yeast Raised Donut Ring with Whole Grain | 331 | 10.08 g | 475 mg |
| Ready To Finish Yeast Raised Donut Hole Enriched with Whole Grain | 327 | 10.33 g | 482 mg |
| Wgr Fully Bkd Filled Ck Confetti Cake W/ Frosting Filling Naturally Flavored | 394 | 26.98 g | 332 mg |
| Wgr Fully Bkd Filled Ck Triple Choc Fudge Filling W/ Hershey's Choc Naturally F | 415 | 31.13 g | 280 mg |
| Ultimate Breakfast Round Baked Breakfast Bar Cinnamon Nut Free | 433 | 28.89 g | 289 mg |
Source: USDA FoodData Central branded foods, April 30, 2026 release.
Questions about this product
How many calories are in Rich's Ubr - Ultimate Breakfast Round Dough Cinnamon?
250 per 1 breakfast round (70.9g) serving, and 353 per 100 g.
How much sodium is in Rich's Ubr - Ultimate Breakfast Round Dough Cinnamon?
200mg per serving (9% of the 2,300 mg Daily Value).
Is this the label on the package today?
It is the record RICH PRODUCTS CORPORATION submitted to USDA, last updated Dec 8, 2025. Recipes change: the package in your hand is the authority.
Sources for this page
- USDA FoodData Central
- this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
- FoodData Central documentation
- what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
- USDA Food and Nutrient Database for Dietary Studies
- survey foods and their household portions. ars.usda.gov
- 21 CFR 101.9, Nutrition labeling of food
- the label format, its rounding and the Daily Values. ecfr.gov
- 21 CFR 101 subpart D, Nutrient content claims
- the FDA thresholds the comparisons count. ecfr.gov
- FDA, How to Understand and Use the Nutrition Facts Label
- the 5% and 20% Daily Value rule. fda.gov