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Nature Valley · Snack, Energy and Granola Bars

Nature Valley, Soft Baked Oatmeal Squares, Cinnamon, Brown Sugar

One bar (35g) serving of Nature Valley, Soft Baked Oatmeal Squares, Cinnamon, Brown Sugar has 150 calories, 9g of sugars and 130mg of sodium, as submitted by General Mills, Inc. to USDA (FoodData Central 1630139, record updated Nov 2, 2017).

Nutrition Facts

Serving size1 bar (35g)
Amount per serving
Calories150
% Daily Value*
Total Fat 5g6%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 20mg7%
Sodium 130mg6%
Total Carbohydrate 23g8%
Dietary Fiber 2g7%
Total Sugars 9g
Includes Added Sugars not declared
Protein 2g4%
Vitamin D not declared
Calcium not declared
Iron 0.7mg4%
Potassium not declared

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Protein % DV here is not corrected for protein quality.

Computed from the values per 100 g that General Mills, Inc. submitted to USDA, for the declared 35g serving. They are rounded as FDA requires labels to round; the package in your hand is the authority. Check the USDA record.

0016000430068
UPC
016000430068
Category
Snack, Energy and Granola Bars
Records
3 under this UPC; this page shows the newest record of this barcode

How it compares with other snack, energy and granola bars

Per 100 g, it has more sugar than 60% of the 7,204 snack, energy and granola bars products in USDA's branded database, and it has more sodium than 78% of them.

Where the calories come from: 63% carbohydrate, 31% fat and 6% protein (4 calories a gram of protein or carbohydrate, 9 of fat).

Where it sits among snack, energy and granola bars: sugar per 100 g

Sugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 gSugar per 100 g across 7,204 snack, energy and granola bars products2 g46 gmedian 23 gThis product: 26 g
Each dot is one of 39 evenly spaced points across the middle 95% of the category; the dashed line is the median. USDA FoodData Central branded foods, April 30, 2026 release.
Nature Valley, Soft Baked Oatmeal Squares, Cinnamon, Brown Sugar against the 7,204 snack, energy and granola bars products in the database
Per 100 gThis productMedian of the categoryShare of the category lower
Total sugars25.7 g22.5 g60%
Sodium371 mg250 mg78%
Protein5.7 g15 g15%
Calories42941363%

Source: USDA FoodData Central branded foods, April 30, 2026 release; category statistics computed by GetFoodFacts from 7,204 products, one per barcode.

Other squares in this aisle

86 of the 7,204 snack, energy and granola bars products are named squares. Per 100 g their median is 417 calories, 312 mg of sodium and 10 g of protein; 60 have less sodium than this one.

Other brands with less sodiumSodium per 100 gCalories per 100 g
Peanut Butter Flavor Baked Squares with Creamy Peanut Filling Soft Baked Bars QUAKER283 mg400
Fruit & Protein Squares, Blueberry, Almond SO FIT269 mg410
Cookies 'n' Crme Crispy Marshmallow Squares RICE KRISPIES TREATS268 mg464

Source: USDA FoodData Central branded foods, April 30, 2026 release: products in this aisle whose name contains "squares", one per barcode.

What is in it

Ingredients (as submitted): WHOLE GRAIN OATS, WHOLE WHEAT FLOUR, BROWN SUGAR, CANOLA OIL, TAPIOCA SYRUP, SUGAR, VEGETABLE GLYCERIN, MOLASSES FLAVORED COATING (SUGAR, PALM KERNEL OIL, REDUCED MINERALS WHEY, SKIM MILK, MOLASSES, MALTODEXTRIN, PALM OIL, SOY LECITHIN, NATURAL FLAVOR), CHICORY ROOT EXTRACT, EGG YOLK, RAISIN JUICE CONCENTRATE, WATER, BAKING SODA, GUM ARABIC, EGG WHITE, SALT, CINNAMON, NATURAL FLAVOR.

The statement lists 18 ingredients at the top level, beginning with Whole Grain Oats, Whole Wheat Flour, Brown Sugar. It has no separate "Contains" line; a major allergen (the nine the FDA requires on labels: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, sesame) may be named inside the ingredients instead. For allergies, read the package: this is the record USDA holds (updated Nov 2, 2017), not the label on the shelf today.

Source: the ingredient statement General Mills, Inc. submitted to USDA (FoodData Central 1630139).

More Nature Valley snack, energy and granola bars

Source: USDA FoodData Central branded foods, April 30, 2026 release.

Questions about this product

How many calories are in Nature Valley, Soft Baked Oatmeal Squares, Cinnamon, Brown Sugar?

150 per 1 bar (35g) serving, and 429 per 100 g.

How much sodium is in Nature Valley, Soft Baked Oatmeal Squares, Cinnamon, Brown Sugar?

130mg per serving (6% of the 2,300 mg Daily Value).

Is this the label on the package today?

It is the record General Mills, Inc. submitted to USDA, last updated Nov 2, 2017. Recipes change: the package in your hand is the authority.

Sources for this page
USDA FoodData Central
this record and every record it is compared with, April 30, 2026 release. fdc.nal.usda.gov
FoodData Central documentation
what branded, SR Legacy, Foundation and survey records are. fdc.nal.usda.gov
USDA Food and Nutrient Database for Dietary Studies
survey foods and their household portions. ars.usda.gov
21 CFR 101.9, Nutrition labeling of food
the label format, its rounding and the Daily Values. ecfr.gov
21 CFR 101 subpart D, Nutrient content claims
the FDA thresholds the comparisons count. ecfr.gov
FDA, How to Understand and Use the Nutrition Facts Label
the 5% and 20% Daily Value rule. fda.gov